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Marketing Tactics

  • Survey: Online, mobile shopping on the rise for the holidays

    Los Angeles -- Survey results released Thursday by PriceGrabber revealed that 16% of consumers will shop using a mobile device during the holiday season, compared with 13% last year. Nearly all respondents indicated that they will do some online shopping from a computer.

    The number of consumers who plan to visit brick-and-mortar stores dropped by two percentage points to 46% compared with last year.

  • Exclusive CSA Series: Small retailer, big plans

    New York -- Chainstoreage.com has launched a new case study series examining the ins and outs of building a chain. Fast-casual brand Pizza Rev – with two units and counting – will chronicle the challenges and opportunities encountered as they grow the California-based chain nationwide.

  • NRF asks judge to reject swipe-fee settlement

    Washington -- The National Retail Federation and more than a dozen of the nation’s most prominent retailers today asked a judge to reject a proposed class-action settlement of a federal antitrust lawsuit, saying it would not bring credit card swipe fees charged by Visa and MasterCard under control and does not give retailers who oppose it an adequate mechanism to opt out.

  • JCPenney adds top designers to holiday collection

    PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.

  • TJX shines among discounters in October

    New York -- The TJX Cos. turned in the strongest performance among the discounters in October, reporting a 7% comp sales increase on Thursday.

    According to TJX CEO Carol Meyrowitz, the above-plan performance has prompted the retailer to raise its outlook for the third quarter and full year. “We believe the momentum we are seeing in all of our businesses … bode well for the holiday selling season,” she said.

    TJX sales for the period advanced 11% to $2.1 billion.

  • Hot Topic announces test of new retail concept

    City of Industry, Calif. -- On the heels of its Wednesday report that the company gained just 0.2% in October same-store sales, Hot Topic Inc. also announced plans to test a new store that will specialize in dark, edgy lingerie.

    Called Blackheart, the concept will target the company’s core teen customer and will debut with five stores in southern California and Texas malls as well as online offerings beginning in mid-November.

     

  • Sears and Kmart to open on Thanksgiving

    Hoffman Estates, Ill. -- Sears Holdings announced that both Sears and Kmart stores will be open on Thanksgiving Day. The company said its made the decision based in part on feedback from members of its Shop Your Way loyalty program, who sought more flexible Black Friday in-store shopping times and eagerness to shop doorbuster deals.

  • JCPenney adds top designers to holiday collection

    PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.

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