Marketing Tactics

BENTONVILLE, Ark. — Walmart's philanthropic arm announced a $2 million donation to help food banks save money on energy bills.

This funding, the Walmart Foundation said, will help 16 food banks "go green," by becoming more energy efficient through lighting, refrigeration or heating and air conditioning equipment upgrades.

This initiative is a part of Walmart's commitment to fighting hunger. In May, Walmart and the Walmart Foundation announced a $2 billion cash and in-kind commitment through the end of 2015, including:

NAPERVILLE, Ill. -- OfficeMax and organization expert Peter Walsh announced the launch of a new collection under the "Peter Walsh you.organized" brand. 

BOCA RATON, Fla. -- Office Depot announced that will once again provide customers with free copies, up to 25 single-sided pages, of 2010 tax returns.

Through April 15, 2011, customers will be able to participate in this special offer by visiting the Copy and Print Depot in any one of the more than 1,100 Office Depot retail store locations nationwide.

MATTHEWS, N.C. -- Family Dollar Stores announced that it has named Paul White to the position of SVP apparel, home and seasonal.  White will report to Dorlisa Flur, EVP and chief merchandising officer.

LOS ANGELES — Looking to offer a greener option for users of Styrofoam and noncompostable insulated cups, Repurpose Compostables has launched a new insulated hot cup that is 100% compostable.

One Cup requires no sleeve, uses 65% less carbon dioxide than a traditional cup and can be composted in 90 days, the company said. The insulated cups also feature Ingeo-based lining, which eliminates the need for "double cupping," to assure the beverage, and not the drinker's hands, stay hot.

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it. 

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

Jackson-Hewitt tax preparation kiosks are now open in more than 2,000 Walmart stores in anticipation of an onslaught of consumers eager for their refund to arrive as soon as possible. Nearly half of those who receive a refund get it in February, according to IRS data cited by Walmart, so the retailer is touting the presence of Jackson-Hewitt kiosks in its stores and a preparation fee of $38 for the most basic of returns, the 1040EZ, with only two W2s.

TUCSON, Ariz. — Safeway announced that it has formed a fund to aid the victims of the recent shooting that occurred in one of its Tucson stores.

The company launched the fund with an initial contribution of $100,000 from the Safeway Foundation, and encourages in-store contributions from Safeway customers and community members in the company’s Arizona stores.