Marketing Tactics

UNIVERSAL CITY, Calif., and BENTONVILLE, Ark. -- The upcoming live action/CG-animated film Hopeasily lends itself to a variety of Easter-based retailing opportunities, and Walmart is getting in on the action with the announcement of a partnership with Universal Pictures that will include in-store events and excluisive licensed products.

COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

NEW YORK  -- Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. 

NEW YORK — Any hope that consumer spending will improve may be dampered by predictions of rising gas prices. 

Nielsen predicts that in the United States, Nielsen noted, households could be paying an extra $52.50 with a 50-cent increase in gas prices, $105 with a $1 increase and $210 if prices jump up $2, prompting consumers to tighten their wallets. This will mirror historic trends, which include increased trip compression, more value-conscious shopping alternatives and increased use of coupons, Nielsen said.

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

WASHINGTON -- Consumers can expect to find less packaging with their food and beverages in the coming years as manufacturers look to eliminate waste. The Grocery Manufacturers Association found that by 2020 2.5 billion pounds of waste is expected to be avoided by 2020.  This is on top of the 1.5 billion pounds of packaging avoided since 2005.

Chicago -- Jones Lang LaSalle today Thursday that the firm is donating $1.25 million to the Japanese Red Cross to provide aid and relief following the Japan earthquake and Pacific Tsunami that have left a path of destruction in their wake.

Plymouth Meeting, Pa. -- Fameco Real Estate, L.P., announced that Sports Clips has signed five new leases in the Philadelphia region as part of its store roll-out campaign.

In December, Sports Clips’ first area store opened at Park East Plaza in Cherry Hill, N.J. It will be followed by store openings at the Nassau Pavilion in Princeton, N.J., The Shoppes at English Village in North Wales, Pa., Providence Town Center in Collegeville, Pa., and at the Marketplace at Neshaminy, in Bensalem, Pa., in 2011. 

Stratham, N.H. -- The Timberland Co. has opened its new Boston retail location, at 201 Newbury Street. Construction on the store — housed in the old Prince School building — began earlier this year.

Glendale, Calif. -- Nordstrom and Caruso Affiliated jointly announced today an agreement to relocate the Nordstrom full-line store and build a new store at Caruso Affiliated's The Americana at Brand in downtown Glendale, Calif.

The new three-level, 135,000-sq.-ft. is expected to open in fall 2013 and will be part of the expansion of The Americana at Brand. Nordstrom will continue serving customers at its current Glendale Galleria store, located next to The Americana at Brand, until the new store opens.