Marketing Tactics

BENTONVILLE, Ark. -- Walmart announced it has eliminated more than 80% of the waste that would go to landfills from its operations in California by implementing a comprehensive waste reduction program. The results far exceed national average where EPA estimates only 45% of waste is diverted from landfills and the California rate of 65%.

The program is now being rolled out across the chain’s 4,400 stores, Sam’s Club locations and distribution centers in the United States, moving the retailer closer to its global goal of creating zero waste.

NEW YORK — Next to gas, the rising cost of food almost always tops consumers' list of spending concerns, and those concerns will surely rise as food prices reached peak levels last month, according to the Labor Department's Producer Price Index. The particularly high increase in the cost of both fresh and dry vegetables not only hurts consumer wallets, but could also curtail efforts, such as this partnership between First Lady Obama and Walmart, to encourage Americans to eat healthier.

NEW YORK — After Apple began giving consumers the option to receive paperless receipts, it seems that other retailers are following suit, according to published reports.

NEW YORK -- Walmart announced that it has donated $2 million to Dress for Success, a non-profit that helps femailes get back into the work force by providing clothes, interview preparation and other tools needed to land a job. The announcement was made at the third annual Dress for Success day of service in New York City.

New York City -- Jack Rogers, the brand best known for its Navajo-inspired sandals, has opened its first retail store, on Madison Avenue in Manhattan.

The 1,200-sq.-ft. shop features the company’s greatly growing merchandise lineup, which includes a variety of women’s footwear, accessories, and even some apparel.

The store, designed by New York City-based a+i design, has a nearly all-white interior, with black-oak flooring.
 

Minneapolis -- Starbucks, Lowe’s and Target are among the U.S. retail chains donating money to the relief effort that is assisting victims of the earthquake and tsunami in Japan.

The Starbucks Foundation and Starbucks Coffee Japan will contribute approximately $1.2 million) to aid immediate humanitarian and relief efforts. 

Redmond, Wash. -- Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.

“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”

New York City -- Fast-fashion retailer Forever 21 has pledged to donate 100% of its global online sales on March 18 to help the victims of Japan’s earthquake and tsunami. 

All of Forever 21's e-commerce sites -- forever21.com, canada.forever21.com, forever21.com/eu, forever21.com/uk, forever21.co.kr, and forever21.co.jp -- are participating in the initiative.

WEST CHESTER, Pa. -- St. Patrick's Day is here, and QVC is celebrating with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

During the event, which began at 12 a.m. EST March 17, QVC will offer jewelery, fashion, home decor and othe products from Ireland-based brands. The world-renowned singing group Celtic Thunder is also scheduled to perform several times throughout the broadcast, the company reported.  

MOORESVILLE, N.C. -- Lowe's announced that it will donate $1 million to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in Japan. The company said that customers who want to help Lowe's support Japan relief efforts can do so by making a donation on Lowes.com and Lowe’s Canada website, Lowes.ca. Money donated will go to the American Red Cross and the Canadian Red Cross.