Easter "Hops" into Walmart

UNIVERSAL CITY, Calif., and BENTONVILLE, Ark. -- The upcoming live action/CG-animated film Hopeasily lends itself to a variety of Easter-based retailing opportunities, and Walmart is getting in on the action with the announcement of a partnership with Universal Pictures that will include in-store events and excluisive licensed products.

“We’re excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S. “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”

During Walmart's Easter event, customers can build their own Hop-themed basket and visit the movie-inspired "Candy Factory." They can also shop for licensed products including toys, candy and apparel ranging from $1 to $10.