Marketing Tactics

New York -- Icing, a division of Claire’s Stores, is being re-branded with a new store design, new logo and updated imagery, Women’s Wear Daily reported.

The jewelry and accessories retailer plans to open some 35 stores this year, including a flagship in Chicago. The new locations will feature the updated design. Existing stores will be remodeled.
 

BOSTON, Mass. — Consensus and the world’s largest exchange company, NASDAQ OMX Group, have announced keynote speakers, presenters and special presentations for the third annual Next Great Consumer Brands Conference to be held May 1 at the NASDAQ MarketSite in Times Square, N.Y.

Fort Worth, Texas -- RadioShack Corp. on Tuesday reported a bigger-than-expected first quarter loss on weak sales of wireless phone contracts. The company also reported that it is updating its brand and will begin remodeling select locations with a new look and feel over the next few weeks.

Joseph C. Magnacca, a former Walgreens executive who became CEO of RadioShack in February, remarked on the initial priorities and initiatives underway. Last week, he named a new chief marketing officer and a new SVP store concepts.

GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

Toronto -- Express Inc. announced that its move to parity pricing is now complete. The retailer said it has been working to make cross-border shopping a thing of the past since entering the Canadian market.
 
The company's at-par pricing ensures that consumers across North America can enjoy the same shopping experience and value, regardless of geographical location.

Online shoppers can also take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders over $125.

Quincy, Mass. -- Ahold USA and its Stop & Shop banner have donated half a million dollars to a charitable organization set up to aid victims of the recent terrorist attacks in Boston.

The company announced the donation of $500,000 to The One Fund Boston, formed by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino.

"Words cannot express the tragedy that took place at the Boston Marathon," Stop & Shop New England Division president Joe Kelley said. "We mourn with all of those who were affected."

BENTONVILLE, Ark. — Walmart and its foundation gave more than $1 billion in cash and in-kind contributions throughout the last fiscal year, the company announced Monday. 

It’s the most money and in-kind donations given by Walmart or any U.S. retailer in a fiscal year ever , according to the company. The growth in global giving was largely due to increased in-kind donations in the U.S. to local food banks and families impacted by disasters.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.