Marketing Tactics

SALISBURY, N.C. — Bottom Dollar Food invited customers to contribute to its Hurricane Irene disaster relief campaign.

The campaign, which ended Tuesday, supported efforts of the American Red Cross to raise funds that would serve those impacted areas by the hurricane. Bottom Dollar Food accepted register donations at stores in Virginia and Washington, D.C., and surrounding areas, as well as stores in the greater Philadelphia region. Bottom Dollar Food donated $4,000 to the American Red Cross.

The economic challenges sweeping the country have been tough, but, like most things in life, it’s not the challenging times that define you, but what you do during them. For leaders in the retail industry the last few years have led to great innovation, providing the retail industry every opportunity to reinvent in areas across their operations including in the area of environmental sustainability. 

NEW YORK — New York Fashion Week has become more than just an opportunity for top designers to showcase their wares to industry insiders, celebrities and others privileged enough to get inside the tents. Fashion Week has become a chance for designers and retailers to bring the latest trends to the masses. 

SAN BERNARDINO, Calif. — Stater Bros. Supermarkets, which operates 167 stores in Southern California, announced that it will be the title sponsor of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

The Stater Bros. Route 66 Rendezvous will be held from Thursday, Sept. 15 through Sunday, Sept. 18 along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.

New York City -- Fifteen percent of Web searches on Black Friday will be done on mobile devices, according to a study by Google’s AdMob.

Riverside, Calif. -- Chicago-based General Growth Properties said that its Galleria at Tyler mall property, located in Riverside, Calif., has named Christina Riojas as its marketing manager.

Riojas' marketing duties will include the coordination and implementation of strategic advertising, public relations, budgeting, retailer relations and special events.  She most recently comes from Lake Elsinore Outlets (Lake Elsinore, Calif.) as marketing director.

Armonk, N.Y. -- Apparel sales are expected to post year-over-year gains during the fall shopping season (August, September and October), with especially big increases in children's apparel, according to an analytics-based forecast by IBM.

Sales in children's apparel this fall are expected to total $2.6 billion, an 11.1% increase over the prior-year period. Women's apparel sales are projected to total $9.2 billion, up 3.1% over last year.

Los Angeles -- A report released Tuesday by commercial real estate firm C.B. Richard Ellis said that 59% of U.S. retailers plan to open more stores due to the attractive rental rates available in the current market environment.

WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

MOORESVILLE, N.C. — Lowe's pledged $1 million to disaster relief and rebuilding efforts in communities affected by Hurricane Irene.

“This has been a record-setting year for disasters across the country, and Lowe’s will continue to provide funding, supplies and volunteers whenever possible," said Robert A. Niblock, Lowe’s chairman, president and CEO.