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TRU looks to scare up sales with in-store 'spook'tiques


WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

“From cute and cuddly animals for infants to blockbuster heroes for boys and princesses for girls, Toys“R”Us is the one-stop shop for costumes and accessories that kids can’t wait to wear,” said Lisa Harnisch, VP, general merchandise manager core toys and seasonal for Toys“R”Us, U.S. “Trick-or-treaters seeking inspiration will also be able to view online videos of this year’s most popular costumes, showcased by boys, girls and toddlers as they walk the runway in all-new Halloween fashions.”

The Halloween "spook"tiques will feature a wide variety of costumes including action heroes, princesses and witches, for children of all ages, the company reported.

Toys"R"Us also launched its online costume catalog, available at, which features an extensive assortment of costumes and accessories for kids of all ages. The site will feature videos showcasing the latest costume trends.

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