Marketing Tactics

London -- Grocery chain Fresh & Easy’s British parent Tesco confirmed Wednesday that it will abandon its U.S. business, selling off the 199-store chain and taking a $3.5 billion write-down.

The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.

With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.

President of Ikea USA Mike Ward is scheduled to keynote this year’s Retail Sustainability Conference, which will run from Monday, Sept. 30 to Thursday, Oct. 3 in Orlando, Fla. 

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

New York -- The latest round in the battle between Macy’s and J.C. Penney over the sale of Martha Stewart goods went to Macy’s, which on Monday challenged a judge’s decision on Friday to allow certain non-branded Martha Steward items to be sold — at least temporarily — in J.C. Penney stores under the JCP Everyday label.

BOCA RATON, Fla. — Office Depot will team up with ICLEI–Local Governments for Sustainability to expand the National Green Business Challenge, a program that encourages local businesses to take part in a friendly competition to save energy and money, reduce waste and water consumption and procure greener products. 

The program was first piloted in 2010 as the City of Chicago’s "Green Office Challenge."

NEW YORK — According to survey results by Deloitte, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, despite an improving economy.

Deloitte's 2013 American Pantry Study found that 92% of Americans said they have become more resourceful, and 86% say they are getting more precise in what they buy — attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.