Marketing Tactics

PARIS — Gap Inc. has announced plans to open its first Banana Republic store in France in Paris in early December. Synonymous with culture, quality, heritage and style, the store will be , one of the most popular international shopping destinations in the world.

The 15,952 sq. ft. Paris flagship store will be located on Avenue des Champs Élysées and will occupy more than two floors.

BOCA RATON, Fla. — The small business customer may have a greater reason to visit Office Depot now that the retailer has expanded its shredding and secure document archiving service program through a new partnership with information management company, Iron Mountain.

ENGLEWOOD, Colo. — Citing a growing obesity epidemic in the United States, Sports Authority announced that it will no longer sell candy at its 465 stores.

Though it may lose some of the impulse sales generated by offering tempting items near checkout, Sports Authority is hardly a destination for junk food lovers, and that space might be better suited for products geared more toward the retailer's customer base. 

NEW YORK — Customers with expensive taste will have greater access to luxury now that Saks is planning to open five new Off 5th stores throughout the United States. According to the company, these new stores will be located in upscale outlet, lifestyle, or strip centers, and each store will be designed in Off 5TH's unique "luxury in a loft" format. The new stores should have a particular appeal to foreign tourists, who helped drive up same-store sales to about 15% at Saks' flagship New York store.

It is hard to overstate the significance of Target’s entry into Canada in terms of the impact it will have on the company’s growth and the marketplace overall. You would have to go back to 1992 and Walmart’s acquisition of 122 Woolco stores to find an event of similar magnitude, and even that deal comes up short compared with Target’s plans to open as many as 150 stores beginning in early 2013.

Target failed to crack a ranking of the top 10 most effective back-to-school ads compiled by Ace Metrix that was dominated by retail competitors and technology companies.

New York City -- Saks Inc.’s Saks Fifth Avenue Off 5th announced the addition of five stores for 2012. The new stores will be located in upscale outlet, lifestyle, or strip centers.

The new locations are in Merrimack, N.H., Syracuse, N.Y., Livermore, Calif., Grand Prairie, Texas, and Nashville. The Merrimack store will be the first Off 5th in New Hampshire, and the store in Nashville will be a replacement store for the one lost in the 2010 flood in Tennessee.

New Balance has brought its “Experience” format to North America, opening a 4,000-sq.-ft. space in Manhattan’s Flatiron District.

On Thursday, Sept. 8, The Shoppes at The Palazzo and The Grand Canal Shoppes at The Venetian, in partnership with The Venetian and The Palazzo Las Vegas, will host an only-in-Vegas Fashion’s Night Out event.

Celebrity power couple Giuliana and Bill Rancic will guide guests through the season’s most talked-about fashion tips and trends; the festivities kick-off at 6 p.m. on level two of The Shoppes at The Palazzo near Chloè and Piazza Sempione.

As Hurricane Irene raged up the East Coast over the weekend of Aug. 26-28, Apple -- like many retailers strategically positioned in the storm’s path -- turned out the lights on its New York-area stores, including all three Manhattan locations, New Jersey and Connecticut, to shield itself from Irene’s wrath.

But on the same day it temporarily shuttered its East Coast stores, Apple officially opened locations in North Carolina, Arkansas and, yes, France.