Marketing Tactics

NEW YORK — One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found. This is up from less than 1-in-10 (8%) last year. 

Widespread reports surrounding the launch of the Missoni for Target brand last week had surging demand causing the company’s website to crash and stores disappointing customers because they prematurely ran out of merchandise. The unexpected run on Missoni even prompted the company to take the unusual step of issuing a public statement.

CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.

New York City -- Robert Tacker, former chief marketing officer at Target, has been appointed executive director for Adopt-A-Classroom, a national nonprofit organization dedicated to supporting teachers and ensuring all children have equal access to quality education.

Thacker joins the group following four decades in marketing and advertising at OfficeMax, Target and Sears and as former President and CEO of BBDO Minneapolis.

WASHINGTON — A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend. 

The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

According to the report, the majority -- nine out of 10 -- of Americans polled had a negative view on the economy.

MINNEAPOLIS — Target announced that it will offer an exclusive edition of Tony Bennett's next studio album, "Duets II." The deluxe edition of the album will be available at Target stores and at Target.com beginning Sept. 20. Target previously partnered with Bennett in 2006 for his album "Duets An American Classic." 

“I celebrated my 85th birthday in August and the celebration is continuing with this special gift to my fans,” said Bennett. “I hope they enjoy the extra songs found only at Target.”

CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.

The Promenade Shops at Centerra and the City of Loveland, Colo., are gearing up for a single September evening event that combines local artists, musicians and a one-night-only VIP shopping experience. 

The Art of Fashion takes over The Promenade Shops at Centerra on Sept. 22 from 5 p.m. to 10 p.m., and offers one-night-only shopping discounts, complimentary drinks, hors d’oeuvres, in-store events, door prizes, chair massages, makeovers, demonstrations and more.

New York City -- Chipotle Mexican Grill has opened a new format, called ShopHouse Southeast Asian Kitchen, in Washington, D.C.’s, DuPont Circle neighborhood.

The Asian-themed eatery uses the same set-up as the company’s namesake restaurants, with customers able to customize the food offerings.