Marketing Tactics

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.

SAN FRANCISCO — San Francisco attorney Dennis Herrera has launched a lawsuit against Monster Beverage Corporation for violating California law with its marketing of highly caffeinated energy drinks to children as young as six years old, despite scientific findings that such products may cause "significant morbidity in adolescents" from elevated blood pressure, brain seizures and severe cardiac events.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

Bentonville, Ark. -- Wal-Mart Stores Inc. announced Monday that it has launched a new TV and digital ad campaign designed to demonstrate what the retailer describes as “The Real Walmart.”

The campaign also includes a dedicated website – therealwalmart.com – demonstrating how consumers rely on Walmart to save money, on the company’s career opportunities, and detailing how it creates efficiencies and works directly with manufacturers to help deliver low prices.

Canton, Mass. -- Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

MISSISSAUGA, Ontario — According to a survey conducted by Leger Marketing on behalf of Walmart Canada, Canadians would pay their mom an average annual salary of $161,287 per year.

Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.