Marketing Tactics

BENTONVILLE, Ark. — Sam's Club announced the launch of Simply Right Baby Care, which will be part of its Simply Right health and wellness brand.

The Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

San Diego -- IBM on Tuesday at its Smarter Commerce Global Summit announced three new cloud and on-premise offerings designed to help organizations respond automatically to shifting consumer business trends.

Lexington, Mass. -- Collective Brands’ Performance + Lifestyle Group, which owns Sperry Top-Sider, Keds and Stride Rite, has signed new distribution agreements with partners to ramp up international expansion in several markets, including Japan, Singapore, Malaysia and Spain.

Washington, D.C. -- The National Retail Federation has launched a year-long advocacy campaign to advance a “Jobs, Innovation and Consumer Value Agenda” on behalf of the U.S. retail industry.

Chicago -- A survey released Monday by Mintel Inspire found that bargain-hunting has become a desirable pastime among shoppers.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year, while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

MINNEAPOLIS — Target announced that this fall it is investing more than $50 million in education. The donation will fund programs such as Target School Library Makeovers, Take Charge of Education and a series of education grants and awards that will provide the resources needed to help students and teachers excel, the company reported.

NAPERVILLE, Ill. — OfficeMax announced the fifth anniversary of its A Day Made Better program to support teachers. Through the program, OfficeMax will surprise 1,000 teachers on Oct. 4 with $1,000 each worth of school supplies. 

The beautiful people were out in force Saturday night in Southern California to party and support the fundraising efforts of the Motion Picture and Television Fund. The organization hosts an annual “Evening Before” event that precedes the Emmy Awards, which were held Sunday night and is modeled after the “Night Before” fundraiser, which precedes the Academy Awards.

Exclusive arrangements with celebrities can be a good thing, as long as the right celebrity is involved. Target appeared to pick a winner last year when it tied up with Food Network celebrity chef Giada De Laurentiis to launch an exclusive line. Now, Consumer Reports has confirmed that at least one of the key items in the line tastes really good.

Legendary crooner Tony Bennett must live by the proverb if you love what you do you’ll never work a day in your life. He just observed his 85th birthday, has an exclusive deluxe edition of his album “Duets II” hitting Target stores today and is scheduled to perform throughout the United States during the remainder of the year. The new album is the second time Bennett has offered an exclusive mix of songs at Target with the first being the 2006 release of “Duets An American Classic.”