Marketing Tactics

Uniqlo is popping-up all over Manhattan. As the prelude to the opening of its Fifth Avenue global flagship in October, the Japanese apparel retailer opened four temporary “Brand Shops” around the city. Each location is cleverly designed and smartly outfitted.

MINNEAPOLIS — Target announced that it has donated $60,000 to assist with Texas wildfire relief efforts. A $25,000 cash donation was made to the American Red Cross with the additional cash and product donations made to other nonprofit organizations in the Texas area.

Target teams provided 12,000 bottles of water, 3,600 bottles of Gatorade, and 500 boxes of snacks to Bastrop Public Works yard last week, along with donations of clothes, diapers, toiletries and bedding to support wildfire relief efforts, the company reported.

In the month of August, there was an overall 2% decline in pages and 5% decline in inserts per market versus 2010.

Lowes was one of the retailers who slowed promotional activity in 2011, by entirely pulling out two weeks of 2-page inserts and by decreasing their page-per-flyer count by an average of 4 pages.

NEW YORK — The Jones Group announced that Marchon Eyewear will be exclusive provider of ophthalmic eyewear frames and prescription-ready sunglasses for distribution under the Nine West brand.  

Under the agreement, the Nine West ophthalmic eyewear collection will be marketed and sold globally in upscale optical chains and optical specialty retailers and by individual eye care professionals beginning in early January 2012, The Jones Group reported.  

ATLANTA — Canada's importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.

Some priceless publicity to cement Target’s image as the cool place to shop came courtesy of The New York Times this week. The newspaper reported on and featured a video on its website of the retailer’s back-to-college efforts, which included chartering busses to ferry thousands of kids to its stores at 66 campuses nationwide.

It was steady as she goes for Target and many other retailers in terms of circular promotional activity in August, according to the last marketing insights from Market Track. There were a few instances where the number of pages per circular increased noticeably even if the number of circulars distributed was fairly consistent. For example, Walmart, Safeway and Best Buy saw the largest increase in pages while Lowe’s, JCPenney and Home Depot were the biggest decliners.

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.

NEW YORK — Macy's announced that it has partnered with Latina magazine and the Hispanic Scholarship Fund to celebrate Hispanic Heritage Month with special events and once-in-a-lifetime internship opportunities.