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Marketing Tactics

  • A "Target bump" for Canadian designer

    Toronto native Sarah Stevenson won a design contest this week and with it the right to design a collection of a dozen pieces that will be featured in Target’s Canadian stores.

    A report in the Wall Street Journal referred to the boost that is expected to result from Stevenson’s selection as the winner of the Toronto Fashion Incubator’s annual design contest as the "Target bump."

  • Big Q1 for Big 5

    EL SEGUNDO, Calif. — Big 5 Sporting Goods Corp. reported upticks in net income, sales and same store sales for first quarter fiscal 2013. Net income grew from $156,000 to $7.5 million.

    Net sales were $246.5 million, up from $218.3 million a year earlier, while same-store sales rose 10.5%. First quarter sales improved despite the negative impact of the calendar shift of the Easter holiday, when the retailer’s stores are closed.

  • J.C. Penney asks customers to come back in its new ad

    New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
       

  • Social media firm growing in Minneapolis

    Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

    Collective Bias established a presence in Minneapolis last year and more recently tapped Kristen Brown to lead the firm’s growth efforts. Brown spent five years with NPD in the company’s Minneapolis office where she served as retail insights director. She is also a best-selling author and motivational coach.

  • New Kitchen e-commerce site opens

    Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

    The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.

     

  • Report: Mother’s Day spending to be nearly flat

    Los Angeles -- Mother's Day spending will be nearly flat this year as more Americans return to work and have less spare time, according to a new report by market research firm IBISWorld.

    The report forecast a 0.2% rise in purchases on Mother's Day gifts this year over last year, for a total of $17.1 billion.

  • Five Below to raise funds for kids with cancer

    PHILADELPHIA — Five Below, a leading retailer of extreme-value merchandise for teens and pre-teens, is once again teaming up with Alex's Lemonade Stand Foundation to raise money to help children with cancer. 

     

  • Don’t Count Out Direct Mail: Five Ways to Boost ROI

    By Michael W. Maynard,

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