Marketing Tactics

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

TORONTO — Safeway and Wegman’s Food Markets ranked highest across all customer service elements, according to a survey by Empathica.

Empathica, a customer experience management solution-provider, polled more than 16,000 consumers, and found that operations and merchandise were the two most important elements in grocery shopping versus other elements such as promotions, people and technology.

NEW YORK — Walmart is bringing back its layaway program this holiday season, responding to pressures on low income consumers, MarketWatch reported.

Walmart, which canceled the program in 2006, except for fine jewelery, based on costs and limited use, is bringing back the program at its Walmart U.S. stores for Oct. 17 to Dec. 16 for electronics and toys, according to the report.

Washington, D.C. -- A report released Thursday by Bloomberg said that U.S. consumer confidence held last week at the second-lowest level of 2011 as the highest number of households in three years said it was a bad time to spend.
 
The Bloomberg Consumer Comfort Index was minus 49.3 in the period to Sept. 11, near the 2011 low of minus 49.4 reached in May. The buying climate gauge slumped to the lowest level since October 2008.

San Francisco -- Williams-Sonoma and Barclaycard announced Thursday a new co-branded Visa credit card and loyalty program, allowing cardholders to earn points redeemable for culinary-themed awards and enjoy a wide range of perks.

 

Houston -- Baker Katz, an X Team International partner and full-service commercial real estate brokerage firm, announced that it has completed a lease for the first Gold’s Gym Express in Victoria, Texas.

Located in the Northcross Shopping Center, Gold’s Gym Express is occupying 18,710 sq. ft. of the former H-E-B Grocery space, and joins Ashley’s Furniture HomeStore, Jason’s Deli, Dollar Tree and GameStop.

Bellevue, NY -- In a survey released Wednesday by thrift retailer Savers Inc., the average family is expected to spend $300 on Halloween costumes, décor and celebrations this year.

According to the Halloween Shopping Survey, 90% of adults are planning to create a brand new look this season rather than repurpose old costumes, and another 81% will purchase new decorations for their home. 

Orange, Calif. -- Indianapolis-based Simon Property Group said that its Block at Orange shopping center will officially be rebranded as The Outlets at Orange.

The new name will signify its distinction as the only outlet and value retail destination in Orange County, Calif. Among the new retail names at the center will be Nordstrom Rack and Esprit.

Suffern, N.Y. -- Ascena Retail Group, owner of the Dressbarn, Maurices and Justice chains, reported Wednesday that net income for the quarter ended July 30 fell to $28.2 million, from $42 million in the year-ago period on one-time charges and a shorter quarter for the performance slide.

MINNEAPOLIS — Target's just-released Missoni collection resonated so well with consumers that the demand for the line lead to the crashing of Target's website on Tuesday. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

Target posted a note on its website : "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!"