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Marketing Tactics

  • Sustainable Packaging Expo begins next week

    Walmart and Sam’s Club are scheduled to hold the 8th Annual Sustainable Packaging Exposition next week at the John Q. Hammons Center in Rogers, Ar.

  • Barneys to feature pop art icon inspired collection

    NEW YORK — Luxury specialty retailer Barneys has partnered with the estate of Roy Lichtenstein and Art Production Fund to launch a limited-edition collection of home goods, available exclusively at stores this summer.

  • Study: Marketing's influence in retail IT decisions growing sharply

    Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.
        

  • Consumers Union takes aim at Trader Joe’s

    LOS ANGELES — Consumers Union, the policy and advocacy arm of Consumer Reports, is taking aim at Trader Joe’s in a full page ad it took out in the Los Angeles Times.

    The union is calling out Trader Joe's for selling meat and poultry from animals raised on antibiotics. The ad highlights how the overuse of antibiotics by the meat and poultry industries on healthy animals is promoting the spread of drug resistant superbugs that threaten public health. 

  • Build-A-Bear-Workshop solid in Q1

    ST. LOUIS — Build-A-Bear Workshop reported increased net income and sales the first quarter of 2013 compared to the same quarter a year earlier, despite closing some stores. The retailer’s adjusted net income rose to $2.3 million, compared to an adjusted net loss of $500,000 in the first quarter of last year.

    Consolidated net retail sales were $102.9 million with 24 fewer stores compared to $95.2 million in the first quarter of 2012, an increase of 8% excluding the impact of foreign exchange. Consolidated same-store sales increased 10.4%.

  • A "Target bump" for Canadian designer

    Toronto native Sarah Stevenson won a design contest this week and with it the right to design a collection of a dozen pieces that will be featured in Target’s Canadian stores.

    A report in the Wall Street Journal referred to the boost that is expected to result from Stevenson’s selection as the winner of the Toronto Fashion Incubator’s annual design contest as the "Target bump."

  • Big Q1 for Big 5

    EL SEGUNDO, Calif. — Big 5 Sporting Goods Corp. reported upticks in net income, sales and same store sales for first quarter fiscal 2013. Net income grew from $156,000 to $7.5 million.

    Net sales were $246.5 million, up from $218.3 million a year earlier, while same-store sales rose 10.5%. First quarter sales improved despite the negative impact of the calendar shift of the Easter holiday, when the retailer’s stores are closed.

  • J.C. Penney asks customers to come back in its new ad

    New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
       

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