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Marketing Tactics

  • Costco and Target report solid increases, but fall short of Street

    New York City -- Costco Wholesale Corp. reported a 9% increase in same-store sales in October, helped by strong performances in the United States and abroad, just short of the 9.2% increase predicted by analysts.

    Costco’s same-store U.S. sales rose 9% and were up 8% overseas. Taking out inflation in gas prices and a slightly negative impact from foreign currencies, the metric increased 6% in the United State and 9% internationally.

  • JCPenney eases giving to needy with enhanced online program

    PLANO, Texas — JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.

  • Christmas comes early for Walmart shoppers

    BENTONVILLE, Ark. — Walmart is giving customers the chance to preview its Black Friday specials early. The company announced that customers can sign up at Walmart.com or Facebook.com/Walmart to receive an early preview of its specials on the widest assortment of top electronics, toys, apparel and more. 

  • Sam's Club enhances holiday shopping experience

    BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts and an enhanced mobile app that together streamline on-the-go and at-home shopping.

  • Weatherproof store to have ‘leave your Blackberry at the door’ policy

    New York City -- Apparel manufacturer Weatherproof will open its first Apartment 32 store on Nov. 10, in the SoHo section of Manhattan. The flagship location, which will carry women’s and men’s apparel, will have an unusual “leave your Blackberry at the door” policy.

  • American Eagle Q3 sales rise 11%

    Pittsburgh -- American Eagle Outfitters reported Wednesday that sales for the quarter ended Oct. 29 rose 11% to $832 million, compared with $752 million in the year-ago period.

    Same-store sales increased 5% for the quarter, following a 1% rise for the same period last year.

    By banner, American Eagle posted a 5% comp increase and Aerie comps surged 8%.

  • Walmart chief merchandising officer expresses optimism on holiday sales

    Bentonville, Ark. -- Walmart chief merchandising officer Duncan Mac Naughton expressed optimism about the retailer’s prospects for the holiday season and beyond during comments at a Bentonville Bella Vista Chamber of Commerce meeting with attracted more than 500 people. The function was held on Tuesday.

  • Hhgregg profit, sales rise in Q2, on track to open 35 stores in fiscal year

    Indianapolis -- Electronics and appliance retailer Hhgregg reported Wednesday that net income for the quarter ended Sept. 30 rose to $6 million from $3.9 million in the year-ago period.

    Sales for the period rose 29% to $618.6 million. Same-store sales rose 1.5%, returning to positive growth after a 5% decline last quarter.

  • Walmart starts holiday shopping early with preview of Black Friday deals

    Bentonville, Ark. -- Wal-Mart Stores said Wednesday it is offering an early previous of its Black Friday deals.

    The retailer will begin previewing special deals on Wednesday, and will hold an early holiday sale beginning Nov. 5.

    The Black Friday preview for specials in electronics, toys and apparel will be available to shoppers who sign up at Walmart.com or the store's Facebook page, according to the company.

  • Syms, Filene’s Basement file for bankruptcy, plan to liquidate

    Secaucus, N.J. -- Syms Corp. and its Filene’s Basement subsidiary said Wednesday that they have filed for Chapter 11 bankruptcy and will liquidate all stores and assets over the coming several months. Syms acquired the century-old Filene’s out of bankruptcy in 2009 for $63 million.

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