Marketing Tactics

NEW YORK — Golfsmith International plans to open its first specialty golf store on New York City’s Fifth Avenue. By positioning its interactive store in the heart of the Big Apple, Golfsmith will reach both New York area golfers as well as tourists visiting the city from around the world.

To mark the store opening, the golf retailer has scheduled a number of activities from Friday, June 7 through Sunday, June 9, including $50,000 in cash giveaways, golf clinics from instructor Hank Haney and more than $7,500 in prizes.

New York -- Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America. 

This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.

WASHINGTON — The National Retail Federation has launched Retail Jobs powered by NRF, a recruiting and search tool developed specifically for retailers and job seekers.

The job board will serve as a fundamental part of NRF’s This Is Retail: Careers, Community, Innovation campaign, launched in April.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

Pittsburgh – Dick’s Sporting Goods is opening a new store in Petaluma, Calif., with a three-day grand opening weekend celebration beginning Friday, June 7. The location be the retailer's 28th store in the state of California and its 523rd nationwide.

"We're pleased to be opening a new Dick’s Sporting Goods store in Petaluma, which will enable us to better serve the needs of athletes in the community," said Lauren Hobart , chief marketing officer, Dick’s Sporting Goods..

MENOMONEE FALLS, Wis. — Kohl’s has renewed its partnership with Junior Achievement of Wisconsin and donated to the organization $1.5 million throughout a three-year period to support and expand the JA Kohl’s Education Center. 

NEW YORK — In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.