JCPenney eases giving to needy with enhanced online program

PLANO, Texas —JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.

"In our third year of presenting the Angel Giving Tree Online, we wanted to offer the ability for individuals, families and groups to make adopting a Salvation Army Angel an annual holiday tradition," said Jodi Gibson, divisional vice president of community relations for JCpenney. "By incorporating new enhancements to the adoption experience, supporters now have the means to come together and significantly impact more families in need this season."

Created in collaboration with Infosys, Akamai Technologies, SapientNitro and Usablenet, the Angel Giving Tree Online enables supporters to adopt an Angel anywhere in the United States, making it easier than ever to buy and ship clothing, toys or other wish list items from the convenience of their home, office or almost anywhere in the world, JCpenney said. For added convenience, the Angel Giving Tree Online program will also be accessible via a mobile browser at m.jcp.com/angel as well as a new app available for iPads starting Nov. 14. In conjunction with UPS, Angel gifts purchased through jcp.com can be shipped free of charge to a Salvation Army collection center.