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Jones Lang LaSalle in turnkey branding initiative for Nextel


Chicago -- Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations for mobile communications provider NII Holdings for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy.

Partnering with design firm Landor, the agency responsible for Nextel’s new brand identity in the region, Jones Lang LaSalle is tasked with ensuring that all Nextel store locations across the region are aligned with the brand’s new graphic identity. Jones Lang LaSalle completed 800 retail locations in time for Nextel’s unveiling of its new brand identity recently, and is slated to rebrand and build out 1,200 additional locations over the next six months.

“Nextel’s new brand embodies the evolution of the company, creating a stronger brand connection with current business customers, while attracting high value individuals in Argentina, Brazil, Chile, Mexico, and Peru,” said Mary Frances McGuiness, VP of brand and marketing communications at NII Holdings. “Jones Lang LaSalle efficiently managed the process, focusing on its experience in store design, materials and roll-out to ensure that the customer experience at the stores reflects all aspects of the brand.”

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