Marketing Tactics

WASHINGTON, D.C. — The U.S. Department of Agriculture has launched the Food Waste Challenge to encourage people to reduce, recover and recycle food waste. 

The Food Waste Reduction Alliance, made up of leading food retail, food manufacturing and foodservice companies, issued the following statement:

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

Another pure online retailer has made the leap to brick-and-mortar. The Monocle Order, an online member’s club for sunglasses and optical frames, has opened a flagship in Brooklyn’s uber hip Williamsburg neighborhood.

Columbus, Ohio -- Value City Furniture and American Signature Furniture are launching a social media contest to promote their new e-commerce sites. Customers can win prizes for sharing favorite items from the retailers’ websites and sharing them on the Facebook, Twitter, Google Plus, Instagram and/or Pinterest accounts. Customers can enter through any or all of these social networks through July 1. The retailers, owned by American Signature Inc., are giving away up to $10,000 in free furniture as part of the contest.

Staples and Boys & Girls Clubs of America have brought teen actor Jake T. Austin on board for the 6th annual Staples for Students national school supply drive.

Austin will be featured in the campaign’s public service announcement, now available online and airing on television and radio stations starting next month.

Bentonville, Ark. -- Wal-Mart Stores Inc. will hold its Annual Meeting of Shareholders on Friday, June 7, including an executive update by president and CEO Mike Duke.

As many as 14,000 global Walmart associates are also attending the event, most arriving in time for elaborate pre-meeting activities. "Our success is only possible because of the hard work and dedication of our 2.2 million associates around the world,” said Susan Chambers, executive VP global people, at Walmart.

BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

Boston -- A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.  

In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.