Marketing Tactics

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.
 

Baltimore -- Jacksonville, Fla.-based Regency Centers announced that it it has leased 10,774 sq. ft. of retail space to four new tenants at Festival at Woodholme, located in Baltimore.

Dallas -- SRS Real Estate Partners has announced the hiring of Caroline Hurley as a senior marketing coordinator in the Dallas/Ft. Worth office.

Hurley will be responsible for executing national marketing strategies at the local level including branding, lead generation initiatives, communications and public relations, digital marketing and providing broker support. 

Has anyone else noticed that the Christmas holiday “season” starts earlier and earlier each year? This year, Walmart had their Christmas displays out by mid-September and many retailers were touting holiday sales in October! I still remember when Black Friday was the “official” kick-off to the holiday shopping season and it was surprising to see Christmas decorations up in mid-November. I keep wondering what the real-world implications of this calendar shift might mean – if anything – for retailers’ overall holiday and end-of-year sales?

By Chris Blees, amaaonline.com

It has been proven in past economic downturns that companies that invest heavily in the right kinds of marketing and strategic planning are the ones that will capitalize the most on the situation and likely thrive when the market turns around.

NEW YORK — Macy's announced that, for the first time ever, it will open its stores at 12 a.m. on Friday, Nov. 25, the day after Thanksgiving, to give shoppers a jump on Black Friday.

According to the company, its Black Friday sale will include door-buster deals on hundreds of items from electronics to jewelry, and even a limited-edition fragrance gift set from Justin Bieber featuring his holiday CD and an exclusive bonus track. 

Any given week Target’s circular is filled with various offers of free gift cards designed to incent shoppers to purchase key items.  Some of the offers can be quite generous, as was the case this week with a $50 gift card available to those who purchase an Xbox 360 bundle or a $20 gift card with the purchase of KitchenAid appliances priced at $99.99. The most common gift card denomination is $5, and it tends to be offered on multiple items from the same manufacturer or brand family such as two Gillette razors or three Dial products.

It was a wonderful weekend to be a coupon clipper, especially for shoppers looking to load their pantry with P&G brands. In Sunday newspapers this weekend, the consumer goods giant dropped its P&G Brand Saver insert, which featured some very high value coupons, including one for $2 off a 100-ounce jug of Tide that was ostensibly offered as a gift to shoppers to commemorate the detergent’s 65th anniversary.

The proverbial race to the bottom is nearing its conclusion as evidenced this week by Target’s decision to open Denver area stores on Thanksgiving Day. This development was overshadowed somewhat by the retailer’s decision to open stores at midnight on Black Friday, but it is no less significant simply because only one market is involved.

News spread quickly last week that Target stores would open at midnight on Black Friday, and that was the idea. The company earned a tremendous amount of media exposure by announcing its earliest ever opening time and joined the ranks of other retailers eager to accommodate the desires of millions of Americans by opening as early as possible on Black Friday.