Marketing Tactics

Stanley Black & Decker is trying a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company. 

Plano, Texas -- J.C. Penney Co. on Thursday took the wraps off its highly anticipated new home department. More than 500 stores received a complete home department revamp, with updated flooring, accent lighting, custom fixturing and a widened pathway.

The new department is made up of a collection of in-store shops for popular designers, including Michael Graves Design, MarthaHome, Happy Chic by Jonathan Adler, and Design by Conran. Each shop-has its own distinct look with a size range of about 300 to about 800 sq. ft.

NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

Walmart U.S. chief merchandising and marketing officer Duncan Mac Naughton will have some explaining to do next week when he is scheduled to participate in the 33rd Annual William Blair Growth Stock Conference on Wednesday, June 12.

Detroit -- Whole Foods Market on Wednesday is scheduled to open a 21,506-sq.-ft. store in Detroit, in the city’s Midtown neighborhood. The store, which is smaller than the chain’s typical footprint, features an expanded lineup of private-label products and lower prices designed to appeal to more budget-conscious shoppers, according to various reports.

WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

S: Stop, stand still and turn sideways before getting close to the dog.

Hampstead, Md. -- JoS. A. Bank Clothiers’ net income for the first quarter of fiscal year 2013 fell 45% to $8.1 million, down from $14.8 million for the first quarter of fiscal year 2012.

Total sales for the first quarter decreased 2.6% to $196.1 million from $201.4 million in year-ago period.