Marketing Tactics

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

The boutique will showcase users' Instagram photos and regular photography in its online gallery.

BURLINGTON, Vt. — Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category. 

By Crosby Renwick, [email protected]

The pundits say retail, as we’ve known it since the ancient Egyptians, is coming to an end. Ouch. That’s big. You have to admit the logic is not bad: When retail is literally everywhere, when we can buy virtually anything off our phones and have it delivered, why go to a store?

Columbus, Ohio -- Express Inc. reported Thursday that its third-quarter net income fell 23% to $32.4 million, compared with $42.1 million in the same period last year. Results, impacted by heavier discounting and higher costs, still beat Wall Street’s estimates.  

Revenue climbed 3% to $508.5 million, solidly topping analysts’ estimate of $498 million and prompting the apparel retailer to lift its full-year earnings forecast. Same-store sales were flat in the quarter, after a 4% gain last year.

COLUMBUS, Ohio — Express overcame the spring chill and a difficult retail environment, reporting net sales of $508 million for the first quarter ended May 4, a 3% increase from $496 million in the first quarter of 2012.

Comparable sales were flat following a 4% comparable sales increase in last year's first quarter. This includes e-commerce sales, which increased 48% to $71 million. In last year's first quarter, e-commerce sales grew 28% to $48 million.

Milwaukee -- Chicago-based HSA Commercial joined leaders from the City of Wauwatosa to celebrate the groundbreaking of Phase I of The Mayfair Collection, a large-scale, mixed-use development at Highway 45 and Burleigh Street in suburban Milwaukee.

Phase I of the project will consist of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments.

Chicago -- Ebay, Walmart and McDonalds are tops when it comes to in-store charity donations, according to a study by Cause Marketing Forum that ranked the largest consumer donations at the point-of-sale last year. More than $358 million was raised in 2012 through a total of 63 corporate-backed charity checkout campaigns identified by Cause Marketing.