Marketing Tactics

Boston -- A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.  

In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.  



LOS ANGELES — Specialty sporting goods retailer Sport Chalet is positioning itself as a one-stop shop for school-based fan apparel, field gear and fundraising needs with new online order site and streamlined solution The Sport Chalet Team Site.

Chaminade College Prep, Esperanza High School, Tesoro High School, Triton Touch Down Club and Torrey Pines High School are among early Team Site adopters.

New York -- Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first wholly owned retail business in Russia, and is expected to open in the first quarter of 2014.

“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said Frederic Cumenal, executive VP Tiffany & Co.

Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.

The world of e-commerce is gearing up for the 9th annual Internet Retailer Conference and Exhibition, which will be held at Chicago’s McCormick Place West from June 4-7. This year's theme is "Breaking Barriers."

Thanks to a rebounding economy, dads this year stand to get more than just a boring tie, a pair of socks or a pat on the back for Father's Day.

According to industry research firm IBISWorld, Father's Day sales are expected to total $13 billion this year, a 2% increase from 2012. Traditional Father’s Day gifts, such as automotive accessories and clothing, will take a backseat to gift choices reflecting economic recovery, like home-improvement tools. This increase is mainly due to the overall rise in consumer spending during the past year.

GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers.