Marketing Tactics

Hordes of spend-happy young Mexican shoppers are successfully attracting specialty apparel retailers from the U.S. and Europe – and, as mentioned in a recent report by Wall Street Journal, Walmart is feeling the pain.

HOUSTON — One World Holdings has appointed Wilma Delaney, former VP of federal, state and provincial governmental and regulatory affairs for Dow Chemical, to its board of directors.

"We are very pleased to welcome Wilma to the One World board," said Joanne Melton, CEO of One World Holdings. "Wilma brings deep expertise in corporate governance and global market expansion that will prove invaluable as One World continues its growth trajectory."

 St. Augustine, Fla. – Barbecue product retailer Heaton Enterprises has reopened its online barbecue store Barbqrub.com. Although never officially closed, the site has added new products including and rubs and marinades as well as grills and grilling tools and will also soon expand its blog to offer best practices, product reviews and recipes.

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

By Lee Cote, [email protected]

PARSIPPANY, N.J. — B&G Foods has acquired Robert’s American Gourmet Food, doing business as Pirate Brands — an all-natural snack foods category — from VMG Partners, Driven Capital Management, founder Robert Ehrlich and other entities and individuals.

B&G will pay approximately $195 million in cash.

Bentonville, Ark. -- Wal-Mart Stores  held its annual shareholders meeting on Friday morning and the most noteworthy development at the event — aside from a $15 billion share repurchase authorization — was a surprise appearance and glowing comments by Hollywood heavyweight Tom Cruise.

ST. LOUIS — Five Below now carries select Cutex products at its retail stores for less than $5.

Nail polish remover products include the Advanced Revival One-Step Remover Pads, Advanced Revival Liquid Nail Polish Remover, the Cutex Corrector Pen and Cutex Regular Instant Nail Polish Remover Jar.