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Brookstone teams with Swagg for mobile app


Atlanta -- Mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Inc., and Brookstone announced Brookstone as its latest retail partner for its Swagg mobile application, which provides shoppers with mobile access to purchase digital gift cards. Mobile shoppers also can receive special offers and manage customer loyalty programs through the app.

In celebration of the announcement, Brookstone and Firethorn Mobile will conduct a national promotion beginning Nov. 7, where consumers can enter to win a digital Brookstone gift card, ranging in value from $25-$500. Over the course of the promotion, which will run through Nov. 21, more than 1,600 digital gift cards will be given away.

To enter the sweepstakes, consumers simply need to download SWAGG onto their iPhone or Android device and enter promotional code ELF11.

"Mobile shopping has grown 44% t since 2010, and Brookstone is engaging consumers through our mobile site, QR code integration and social media," said Ron Boire, president and CEO for Brookstone. "Swagg is the perfect fit for our technology and quality-conscious consumers who lead the mobile lifestyle, and we're excited about putting the Swagg app's functionality into their hands."

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