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Marketing Tactics

  • Madison Marquette to launch redesigned Center Social website

    Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

  • Coty looks within to strengthen brand

    NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

  • The kings of candy are crowned in Chicago

    Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
     
    A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”

  • Bourbon & Boots pins down Southern lifestyle

    Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

    Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

  • Sam's Club launches boot camp for small businesses

    BENTONVILLE, Ark. — Sam's Club CEO Rosalind Brewer announced the launch of a collaborative program supporting small business owners and entrepreneurs in 25 cities. The Grow Your Business Boot Camp series offers hands-on training seminars backed by a funding commitment of $500,000 from Sam's Club.

  • Kidrobot, Boulder, Col.

    Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.

  • Terry Lundgren and Bill Clinton honored as top dads

    New York -- President Bill Clinton and Macy’s CEO Terry Lundgren on Tuesday were honored as 2013 Fathers of the Year by the non-profit National Father's Day Council.

    The awards were given at the group’s annual 72nd annual Father luncheon in New York City, with proceeds from the event benefitting Save the Children’s U.S. programs.

  • H&M adds Parisian flavor to fall line

    H&M is collaborating with Parisian designer Isabel Marant on a fall line, inspired by her signature style, featuring clothing and accessories for teenagers, women and for the first time, men.

    The retailer will roll out the collection Nov. 14 in approximately 250 of its stores worldwide.

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