Marketing Tactics

BELLEVILLE, Ill. — The Walmart Foundation has announced a two-year $750,000 grant to Veterans Green Jobs. With this funding, Veterans Green Jobs will connect with 1,000 veterans through its training and employment initiatives and place many of those veterans into full-time green sector jobs, the foundation reported. This is the latest commitment under the Walmart Foundation's recently announced five-year, $20 million giving initiative aimed at combating the high veteran unemployment rate.

WAYNE, N.J. — Toys"R"Us announced that it has partnered with Nickelodeon Consumer Products for an exclusive line of consumer electronics inspired by the hit Nickelodeon show, "Victorious."

PALO ALTO, Calif. — Old Navy has become the latest retailer to partner with Shopkick, a shopping mobile app that rewards shoppers for walking into stores. Customers who have the shopkick app on their smartphones will be able to receive walk-in rewards at any of Old Navy's nearly 1,000 U.S. locations, Shopkick reported. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov.

LOS ANGELES — Retailers would be wise to focus more of their efforts on Cyber Monday this year, at least according to new research from IBISWorld, which found that Cyber Monday sales are expected to increase 12.4%. The firm expects Black Friday sales will only see marginal growth as consumers continue to move away from brick-and-mortar shopping. 

SALISBURY, N.C. — In honor of Veterans Day on Friday, Nov. 11, Food Lion, Harveys and Reid's stores will offer a 10% discount to active and retired military personnel to show their support and appreciation for those who are currently serving or have served in the U.S. Armed Forces, the retailers, which are part of Delhaize Group, reported.  To receive the discount, active military, reservists and veterans should request the discount at check-out along with their MVP card.

BENTONVILLE, Ark. — Sam's Club announced that it is inviting customers to "try before they buy" and plan their holiday menus at the ninth annual Holiday Taste of Sam's Club event. Showcasing dozens of food and beverage items at multiple sampling booths in each of its 610 Sam's Club locations, the event takes place from 11:00 a.m. to 6:00 p.m. each day from Friday Nov. 18 through Sunday Nov. 20.

New York City -- A report released Wednesday by the Real Estate Board of New York found that New York City’s retail market is continuing to perform well in its traditionally strong retail corridors and primarily residential neighborhoods.

New York City -- The Conference Board reported Wednesday that U.S. households are expected to spend an average of $497 on gifts this holiday season. Just 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 40% plan on spending less than last year.

Chicago -- Jones Lang LaSalle announced Wednesday that it has launched an iPad app prototype for its retail leasing team to support the 98 million-sq.-ft. nationwide retail portfolio it manages. 

New York City -- U.S. households are expected to spend an average of $497 on gifts this holiday season, The Conference Board reported. Only 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 49% plan on spending less than last year.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen. It was conducted in October.