Marketing Tactics

New York City -- Target Corp. is in a class by itself when it comes to gift cards, offering a broad selection to suit all ages. In fact, the cards are so unusual that the retailer patents them, according to the Minneapolis/St. Paul Journal.

Click here to read the full story and see a slide show of some of Target’s most unusual gift cards.
 

Economists may be feeling good after a government report that showed third-quarter GDP grew at 2.5%, but try telling millions of Americans who shop at Walmart stores at 12:01 a.m. on the first of the month that the nation is no longer in a recession.

Walmart EVP merchandising Duncan Mac Naughton spoke at two events this week in Northwest Arkansas, and he said essentially the same thing on both occasions. Two weeks earlier during a supplier summit event at the retailer’s home office, he said basically the same thing, according to those in attendance. And the comments at the supplier summit were essentially the same as those shared with members of the financial community during a mid-October analysts’ meeting or back in August.

SALISBURY, N.C. — Food Lion announced that this year's fundraising campaign to benefit Children's Miracle Network Hospitals totaled $4.2 million.

This year's donation represents a 43% increase over last year, Food Lion said. The supermarket chain, which has supported CMN Hospitals since 1991, has raised more than $40 million for the organization.

DALLAS — The Army & Air Force Exchange Service announced that it is offering several Black Friday deals for military members and their families.

Among the deals being offered are Sony 55" LCD TVs for just $899, HP Pavilion G6 Notebooks for $279, 50% off regularly priced ladies apparel from Izod, Calvin Klein, Michael Kors and others as well as an Xbox 360 4GB gaming systems with built-in Wi-Fi console for just $99. Additionally, all Coach handbags (both in-store and online at shopmyexchange.com) will be 25%off from 5:00 p.m. to 7:00 p.m.

LOS ANGELES — Food 4 Less and Ralphs Grocery announced that they are inviting customers to help support local food banks and families in need through a special fund-raising campaign that kicks off Nov. 6. In addition, Food 4 Less' Foods Co Division is also collecting donations for food banks in Central and Northern California.

Addison, Texas -- Coyote Management announced the formation of a new marketing solutions company called Coyote Creative.

With the addition of the new company, the mall owner and manager has expanded its services to include marketing solutions to individual companies, regional malls, lifestyle projects and open-air shopping centers.

The new company will be headed by Kymberley Scalia, corporate director of marketing, and Lindsey Willis, marketing coordinator.
 

New York City -- Apple on Friday unveiled a new glass entrance for its store on New York City's Fifth Avenue.

The original 32-ft. glass cube previously used 90 panes of glass. The new design has a more sleeker, slimmed-down look and features 15 larger, seamless panes. Apple also updated the plaza outside the store.

The total project cost Apple a reported $6.7 million.
 

San Francisco -- Willams-Sonoma’s PBteen brand will open its first-ever pop-up store in Natick Mall, Natick, Mass., Nov. 4.

Nashville, Tenn. -- Kirkland's Inc. raised its third-quarter earnings outlook Thursday after total revenue rose because of store expansion.

Total revenue rose 4.7% to $97.1 million in the August-to-October period. Same-store sales fell 3.6%.

The home-decor store said it now expects earnings of 3 cents to 5 cents per share, up from its previous prediction of a quarterly loss.