Marketing Tactics

Williams Lake, B.C. – Canadian e-commerce company UNA Global LLC is opening a new online retail site, FitnessConnections4U.com. The site specializes in at-home fitness products such as weights, benches, exercise mats and vitamins and supplements. It also offers a free blog with product reviews, exercise routines, safety precautions, and articles.

Secaucus, N.J. – The Children’s Place is partnering with Israeli fashion chain Fox-Wizel Ltd. to open stores in Israel, starting in the first quarter of fiscal 2014. The two companies inked a 10-year franchise agreement.

FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.

Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO. 

Fort Worth, Texas -- RadioShack has named marketing and communications executive Merianne Roth as the company’s new VP of communications, a newly created role at the electronics retailer.

She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

CHICAGO — Social media powerhouse Facebook is trying go beyond baby photos and cat memes by further integrating commerce into its current platform.

While many large and small retailers already use Facebook's platform to market their wares and enhance their brand awareness, no one has set up shop on the site until now.

The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

Atlanta - Spanx, the fast-growing dollar undergarment and apparel company, will open a custom designed, expanded company headquarters and a flagship store in Buckhead Atlanta, a major mixed-use project in the heart of the area’s business district. (The project, now under construction, was initially called Streets of Buckhead.)

The headquarters will occupy three floors, a rooftop garden terrace and additional balconies. Spanx is anticipated to move in November 2014.