Marketing Tactics

Washington, D.C. -- The Consumer Intentions and Actions survey released Wednesday by the National Retail Federation and conducted by BIGresearch found that, as of the second week in December, the average person has completed 46.5% of their holiday shopping.

Last year at this time, the average shopper had completed 49.5% of their shopping.

Menomonee Falls, Wis. -- Kohl’s Corp. said Wednesday that it has expanded its partnership with Vera Wang Group to launch Princess Vera Wang, a junior collection that will be sold exclusively by Kohl’s beginning August 2012.

The line will be available both in-store and online.

HOFFMAN ESTATES, Ill. — Sears announced it will offer extended shopping hours at its stores in 260 markets to give customers extra time to shop for those last-minute gifts. The company announced that select stores will stay open until midnight everyday from Wednesday, Dec. 14 through Friday, Dec. 23. 

NEW YORK — The Tommy Hilfiger Group announced that it has named Avery Baker as chief marketing officer, a newly created position, effective immediately. Baker has been with the company for 15 years, most recently in the position of EVP global communications and marketing. Baker will continue to report to Fred Gehring, CEO of The Tommy Hilfiger Group.

CAMP HILL, Pa. — Calling it a first for the drug store industry, Rite Aid will roll out an online coupon management tool for members of its Wellness+ loyalty card program, the retail pharmacy chain said Tuesday.

SCOTTSDALE, Ariz. — Sears, a name that comes to mind when thinking of places to fix the car or shop for tools, will soon be associated with travel thanks to a new partnership with International Cruise & Excursions Inc. 

Redwood Shores, Calif. -- Cross-channel shopping is the new norm: Fifty-four percent of consumers regularly employ two or more channels before they make a purchase, according to a new study by Oracle.
 
The report, “Cross-Channel Commerce: The Consumer View,” reveals that consumers expect a consistent experience across all channels. Nearly 20% expect to redeem the same coupons and promotions in stores and online.

Boston -- Zmags, a provider of rich media mobile and social merchandising, announced that Kenneth Cole has chosen Zmags CommercePro to create integrated web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

Kenneth Cole’s first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.

Bentonville, Ark. -- On Tuesday, the second day of its "12 Days of Giving" Facebook campaign, Walmart is awarding $125,000 to 17 nonprofits that are dedicated to building a brighter future for children across the country.

Over 12 consecutive days, the company will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

BENTONVILLE, Ark. — Walmart announced that it has kicked off its "12 Days of Giving" campaign, awarding more than $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C. and Puerto Rico will be honored.