Marketing Tactics

New York -- Walmart has launched the latest installment of its social media-inspired merchandising initiative known as, “Get on the Shelf.”

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

DEARBORN, Mich. — Workwear brand Carhartt is collaborating with vehicle seat cover protection manufacturer Covercraft to deliver Carhartt duck seat protection for pickups, SUVs, vans and over-the-road work trucks.

Naperville, Ill. – OfficeMax Inc. is expanding its offering of private-label writing products by 75%. The new products include pens, mechanical pencils, highlighters and permanent markers. OfficeMax is offering more private label writing items while it is also restyling existing ones.

"Our new and re-styled OfficeMax brand writing products round out our private brand solutions to meet a variety of price points and writing needs for our customers," said Ronald Lalla, executive VP, chief merchandising officer at OfficeMax.

FORT COLLINS, Colo. — Anheuser-Busch’s Fort Collins brewery is celebrating its 25th birthday.

The brewery took nearly three and a half years to construct, and according to the company was designed based on generations of brewmaster expertise. The state-of-the-art fixture has since undergone three expansions, with the last one having been completed April 2003, and which included a brewhouse renovation, additional grain silos, expansion of the fermentation and aging cellars, an additional warehouse and a new truck entrance.  

The mantra of “move, nourish, believe” occupies a prominent spot on the blue walls of Lorna Jane, Santa Monica, Calif. With its bright colors, fashionable accents, and welcoming atmosphere, the store has an upbeat, sporty-girl vibe that is very much in keeping with the Australian active wear brand’s positioning. Motivational expressions can be found throughout the space.

PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

Wallingford, Conn. -- Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.

Williams Lake, B.C. – Canadian e-commerce company UNA Global LLC is opening a new online retail site, FitnessConnections4U.com. The site specializes in at-home fitness products such as weights, benches, exercise mats and vitamins and supplements. It also offers a free blog with product reviews, exercise routines, safety precautions, and articles.