Tommy Hilfiger creates and fills chief marketer role

NEW YORK — The Tommy Hilfiger Group announced that it has named Avery Baker as chief marketing officer, a newly created position, effective immediately. Baker has been with the company for 15 years, most recently in the position of EVP global communications and marketing. Baker will continue to report to Fred Gehring, CEO of The Tommy Hilfiger Group.

"It is always a great experience when someone grows through the ranks of our company, with so many milestones along the way, to assume a senior position like this," said Fred Gehring , CEO of The Tommy Hilfiger Group. "Our marketing has been a very important component of the success we have enjoyed. As our brand continues to globalize, there will be new challenges for us to effectively communicate our brand message around the world. I am confident that with the able and experienced leadership of Avery, we are very well positioned to succeed."

Following regional posts in the U.S. and European offices, Baker was appointed to a global role in 2006. In this new position, Baker will continue to oversee global marketing and communications operations, as well as brand related initiatives for the group from both headquarters in New York and Amsterdam. Marketing, communications and creative services will continue to report to her.