Marketing Tactics

It seemed like everyone had a take on President Barack Obama’s big climate change speech this week and among them was Wal-Mart Stores, Inc., president and CEO Mike Duke.

Walmart had a comment from Duke ready to go less than an hour after the President concluded his remarks on Tuesday at Georgetown University. As expected, Duke applauded the president and his administration for their commitment to renewable energy and conservation and then piggybacked on the speech to tout Walmart’s own accomplishments and commitment to the renewable energy and conservation.

Dramatic growth and purchasing power of U.S. Latino population demands retailer attention

Easley, N.C. -- The new 138,000-sq.-ft. Sam’s Club in Easley Town Center Easley, N.C., celebrated its grand opening on June 27. Mayor Bagwell and Chamber of Commerce president Cindy Hopkins attended.

As part of the continuing celebration, University of South Carolina running back George Rogers will sign autographs on June 29.

MOUNTAIN VIEW, Calif. — When one thinks of space exploration and space travel, Paypal is hardly the first thing that comes to mind. But the eBay company is spearheading an initiative that is paving the way for space commerce.

With the help of the SETI Institute and the Space Tourism Society, PayPal Galactic aims to make universal space payments a reality. Paypal president David Marcus was joined by astronaut and author Buzz Aldrin to announce the initiative’s launch. 

Paula Deen fell from grace this week faster than a slab of butter melting in one of her opening price point pans Walmart no longer sells.

Walmart, as well as Home Depot, Target and Smithfield Foods, sought to distance themselves from Deen after racist comments she made during a deposition came to light and she was canned by the Food Network.

San Jose – Brick-and-mortar retail sales soared during this past spring, according to new metrics from RetailNext. Using its in-store analytics platform to collect metrics on millions of shopping trips to department stores and specialty retailers nationwide, RetailNext studied and released its analysis of traffic, conversion, sales, and average transaction values (ATV) for the spring season, including the four holidays of Easter, Mother’s Day, Memorial Day and Father’s Day, as well as the days leading up to Father’s Day and Easter Sunday.

HAMPSTEAD, Md. — JoS. A. Bank Clothiers teamed up with the Gary Sinise Foundation to give suits to thousands of military veterans as they re-enter the civilian workforce.

KANSAS CITY, Mo. — Hallmark Cards has elected Claire Hughes Johnson, VP at Google to the company’s board of directors.

"Claire Hughes Johnson has broad experience in developing innovative new businesses and business models," said Hallmark vice chairman, president and CEO Donald J. Hall Jr. "Her knowledge of the rapidly changing digital space as well as her experience leading global business and product teams will help us as we consider new opportunities and develop strategic plans to expand our business."