Marketing Tactics

Target faces increased competition from dollar stores, as their value proposition still resonates with cash-strapped consumers. Dollar General, for example reported that net income for its third quarter was $171 million, 50 cents per diluted share, compared with net income of $128 million, or diluted EPS of 37 cents, in the third of fiscal 2010. The company reported that same-store sales increased 6.3% for the quarter. 

Reston, Va. -- E-commerce spending for November-December holiday season to date totaled $24.6 billion, 15% up over the year-ago period, according to comScore. The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15% versus the corresponding week last year, with three days surpassing $1 billion.
 

New York City -- Lowe's Home Improvement is facing a backlash in the wake of its decision to stop advertising on a reality show about American Muslims. About 40 local and national Muslim and Arab-American leaders from around the nation are expected to participate Monday evening in a conference call to discuss the decision by the home improvement chain to pull its ads from the cable show "All-American Muslim,” The Detroit News reported.

A few days and about 15 meetings later, I am brimming with updates and stories from the annual International Council of Shopping Centers’ New York Deal-Making Convention in New York City.

Interestingly, my very first face-to-face sitdown at the Dec. 5-6 show delivered the biggest innovation of the two-day event.

I met with Marty Richmond, VP of marketing and corporate communications for Beachwood, Ohio-based DDR, who introduced me to the company’s newly unveiled ValuText program, a location-based mobile marketing service.

Los Angeles -- Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas.

Results from PriceGrabber's fourth winter holiday shopping survey found that 41% of consumers plan to shop between Dec. 21 and Dec. 24 for holiday gifts.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Monday that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C., and Puerto Rico, will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

New York City -- Macy’s said Monday it has brought back its “24-hour” stores for three all-nighters beginning Dec. 21. Starting at 7 a.m., 14 Macy’s stores will stay open for 83 hours straight for non-stop shopping until Christmas Eve on Dec. 24 at 6 p.m.

Another 27 Macy’s stores will stay open until 2 a.m. on those same three nights.

Madison, Ala. -- GBT Realty Corp. announced that three new tenants have signed leases at its Shoppes at Madison property, a Target-anchored center slated to open in March 2012.

The newest tenants include a 22,000-sq.-ft. Ross Dress for Less store, Massage Envy, and a 4,000-sq.-ft. freestanding Panera Bread.

Together, these tenants join Target and 13 additional local, regional and national retailers, to bring the shopping center’s occupancy to 95%.

NEW YORK — Saks Fifth Avenue has taken its brand beyond fashion retail with the launch of its redesigned SaksPOV website. Designed to offer a point of view from Fifth Avenue, the company said, the new site will feature multimedia content, designer features, Saks brand coverage and compelling lifestyle pieces. SaksPOV launched initially in December 2010.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it will help make customers' "green" go further this Green Monday (Dec. 12) at Sears.com and Kmart.com.

Shoppers can take advantage of up to 70% off across popular categories available on Sears.com and Kmart.com on more than 500 deals that are as good as Cyber Monday prices, the company reported.