Let Sears be your travel guide

SCOTTSDALE, Ariz. — Sears, a name that comes to mind when thinking of places to fix the car or shop for tools, will soon be associated with travel thanks to a new partnership with International Cruise & Excursions Inc.



The agreement will create Sears Vacations, which will provideunique leisure vacation experiences, primarily through an online platform, will give customers the opportunity to opt-in to receive exclusive offers and extraordinary values on travel and vacation packages, the companies said. According to a press release, Sears Vacations are geared to toward customers looking for family-centric vacations at a good price.

"Sears is an iconic brand with strong customer loyalty. Sears Vacations aligns perfectly to Sears' history of providing customers attractive, valuable, high-quality products and services. We are thrilled to provide the value-oriented Sears customer an exclusive program that allows them to take advantage of significant savings on a broad range of customized vacation and leisure experiences," said ICE president and CEO, John Rowley.

Sears Vacations is expected to launch in the first quarter of 2012 and will be promoted by ICE through Sears retail stores, Sears.com and Sears' licensed business partners.