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Walmart to donate $1.5M during giving campaign


BENTONVILLE, Ark. — Walmart announced that it has kicked off its "12 Days of Giving" campaign, awarding more than $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C. and Puerto Rico will be honored.

Walmart's 12-day call for submissions resulted in more than 5,400 nominations from Facebook users who shared photos and short descriptions of a nonprofit's impact in its local community. A panel from the Walmart Foundation reviewed submissions and selected winners with a focus on organizations that are providing basic needs such as food, shelter, clothing and baby supplies.

"The response to our campaign was incredible – the organizations selected and the extraordinary people behind them are rising to the occasion, using their time and talents to make an impact in their local communities," said Julie Gehrki , senior director at the Walmart Foundation. "The selected nonprofits reflect some of the most pressing issues facing our country today. We are honored to support them in their mission."

Walmart said it will spotlight on its Facebook page a different cause each day of the campaign through Dec. 23:

  • Day 1: fighting hunger

  • Day 2: building a brighter future

  • Day 3: supporting our senior population

  • Day 4: providing clothing

  • Day 5: helping communities rebuild

  • Day 6: overcoming crisis situations

  • Day 7: providing housing and shelter

  • Day 8: supporting our troops

  • Day 9: rising above adversity

  • Day 10: lending a helping hand

  • Day 11: doing It all

  • Day 12: honoring our heroes

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