Marketing Tactics

San Francisco -- Williams-Sonoma Inc. said Thursday it has cut its fiscal Q4 earnings outlook below Wall Street expectations due to heavy holiday promotions levels.

The company said it had to offer discounts to entice shoppers this holiday season. Although earnings guidance has been reduced to below expectations, Williams-Sonoma’s revenue outlook remains in line with Wall Street, trimmed to a range of $1.24 billion to $1.26 billion. The company had previously expected revenue as high as $1.27 billion.

Menomonee Falls, Wis. -- Kohl's Corp. said Thursday it is doubling the size of its design office in New York City, as well as adding its first design studio on the West Coast, in Santa Monica, Calif.

The move, said the company, represents a commitment to its exclusive brands.

"The investment reinforces our commitment to offering world-class brands at compelling value to our customers," said Kevin Mansell, Kohl's chairman, president and CEO, in a statement.

Commerce, Calif. -- 99 Cents Only Stores reported Wednesday that total third-quarter revenue rose to $403.9 million, from $365.4 million.

Sales at its namesake stores grew to $393.3 million from $354.1 million a year ago, just missing Wall Street’s expected $393.6 million in revenue.

For the quarter, same-store sales rose 8.5% on higher traffic and per-visit tickets.

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

INDIANAPOLIS — Electronics retailer Hhgregg announced that it has lowered its third-quarter forecast, reflecting weakness in the video category.

The company said that fiscal third quarter comparable-store sales are estimated to have increased 3.9%, with the video category expected to have decreased 4.8%, the appliance category expected to have increased 6.8%, the home office category expected to have increased 91.4% and the other category expected to have decreased 7.1%. 

Atlanta -- Dollar volume growth on cards overall was a healthy 6.9%  in December, according to First Data Corporation’s First Data SpendTrend analysis for the full month of December 2011 compared to December 2010. SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations.

However, strong auto sales, driven by low interest rates, likely diverted consumer spending to car sales from other retail areas, the report said. Auto sales are not captured in SpendTrend figures.

Looking for a hit list of the hottest new stores outside of the United States? Check out of some of the contenders below. The information comes from the London-based retail consultancy echochamber.com.

New York City -- Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

New York City -- Although online sales grew 15% from 2010 to 2011, many retailers' online ordering, shipping and returns processes failed to keep pace, according to management consultancy Kurt Salmon's rankings of 50 retailers.

Smart move by Target to open its first wave of Canadian stores in Ontario, as the province accounts for roughly one third of the nation’s 36 million residents and is home to Target Canada headquarters and distribution facilities.