Marketing Tactics

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Abilene, Texas -- Sam’s Club will open a 136,000-sq. ft. relocated club today in Abilene, Texas. Mayor Norm Archibald and the Abilene Chamber of Commerce Redcoat Committee are scheduled to attend the grand opening.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

Minneapolis  -- Target has announced the winner of the $75,000 grand prize in its Retail Accelerator contest: a mobile retail concept called “Divvy.” Jointly promoted by Target and Fast Company, the Retail Accelerator competition was designed to foster digital innovation in retail by challenging developers to build a new mobile experience for Target.

Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

A social shopping list app called Divvy was chosen from among more than 76 entrants who participated in innovative exercise in crowd-sourced digital development conducted by Target and Fast Company.

The Divvy app was created by a New York-based group that called itself Team Pilot and received a $75,000 prize for their effort. The Divvy app which is designed to improve the group shopping experience by allowing multiple users to update a shopping list in real time while making it easier to split the bill and distribute receipts.

Boston – Rue La La is launching a shoppable "Sunday Supper" chef video series where products used by the chefs in the videos to prepare a dish will be available for sale on the site. Celebrity chefs featured in the videos will include Sam Talbot of Top Chef: Season 2 on July 14, followed by Top Chef: Season 3 winner Hung Huynh and Food Network's Chopped judge Amanda Freitag in future episodes. Each video will be accompanied by an online boutique featuring the kitchen and cookware used in the video, recipes and giveaways.