Oracle teams up with Build-A-Bear Workshop to raise funds for Retail ROI at NRF show

New York City -- Attendees at the 2012 National Retail Federation convention (“The Big Show”) in New York who donate $20 to The Retail Orphan Initiative (RetailROI) will take home a Build-A-Bear Teddy Bear. The annaul event will be held Jan. 15 -18, at the Jacob Javits Center.



In an initiative designed to raise funds for charities sponsored by RetailROI, Oracle is providing 2,000 Build-A-Bear Teddy Bears dressed in a custom RetailROI t-shirt at its booth on the exhibit floor (booth #1319).



“Along with creating awareness and helping companies leverage their strengths to help kids, Retail ROI raises funds for ‘feet on the street’ charities who are making a real difference for orphans and vulnerable children here in the U.S. and worldwide,” said Greg Buzek, co-Founder, Retail ROI. “We appreciate this initiative by Oracle and Build-A-Bear and we hope that NRF attendees will participate by making a donation and taking a bear home to their own children or donating one for a child in need right here in the U.S.”



RetailROI is a charitable foundation under the umbrella of the Giving Back Fund, and was established to help the 400 million orphaned and vulnerable children worldwide. RetailROI provides grants to charities that provide hands-on effort in orphan care, including food, shelter, medical, clothing and education, foster care and adoption support organizations, grants and zero-interest loans for adoption, child rescue from human trafficking and life skills training for orphaned and vulnerable children.