Marketing Tactics

Charleston, S.C. -- January post-holiday sales will plunge to some of the lowest levels in years thanks to a surge in credit card spending over the Christmas season, according to consumer research firm America’s Research Group (ARG).

"Now that those credit card bills are hitting mailboxes, shoppers will cut back in a very significant way relative to January and February of the last few years," said Britt Beemer, chairman, ARG.

Las Vegas -- Crystals Retail & Entertainment District at CityCenter has earned Gold sustainable design awards from the International Council of Shopping Centers. The awards were earned in ICSC's annual U.S. Design and Development Awards competition.

San Jose, Calif. -- Orchard Supply Hardware Stores Corp. announced that its spin-off from Sears Holdings Corporation was completed at 11:59 p.m. EST on December 30, 2011. Trading of Orchard’s Class A Common Stock will begin Tuesday on the Nasdaq Capital Market under the symbol “OSH”.

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

New York City – Due to the holiday rush, Chain Store Age has extended the deadline for its 30th annual Retail Store of the Year Design Competition. Deadline submission is Tuesday, January 3, 2012.

Eligible projects are those completed between November 2010 and December 2011. Chain Store Age invites design firms, retailers architects, and suppliers to submit entries,

Twenty-one competition categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores.

Chicago -- Thanks to a last-minute shopping rush, Christmas 2011 will likely outpace its prior-year counterpart. According to a report released Wednesday by ShopperTrak, consumers spent approximately $44 billion in GAFO retail sales for the week ending Dec. 24, a 37.8% increase over the previous week and a 14.8% gain over the same week last year.

Foot traffic was also high, increasing 32.4% from the previous week.

Ann Arbor, Mich. -- Survey results released Wednesday by customer experience analytics firm ForeSee found that Amazon has continued its trend of high customer service, while other online retail experiences suffered in 2011.

According to ForeSee’s annual Holiday E-Retail Satisfaction Index,
Amazon climbed two points to score 88 on the study’s 100-point scale, registering the highest score from any retailer in 14 consecutive studies.

New York City -- A report released Wednesday by the International Council of Shopping Centers found that a last-minute shopping surge gave merchants a solid lift during the final week before Christmas.

According to the ICSC-Goldman Sachs Weekly Chain Store Sales Index, same-store sales rose 0.9% for the week ended Saturday compared with the previous week. That is also up 3.4% from the week before and up 4.5% over the same period a year ago.

Washington, D.C. -- The Conference Board report, released Tuesday, found that confidence among consumers rose to an eight-month high in December, increasing to 64.5 from a revised 55.2 reading in November.

The index reading exceeded all estimates in a Bloomberg News survey and was the highest since April.

Minneapolis -- After a slew of online orders were cancelled in November and December when Best Buy couldn’t keep up with demand, the company issued the following statement on Tuesday:

“What was wrong is that there was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry,” said Susan Busch, senior director of Best Buy’s public relations. “It’s important to note that this was a rare situation based on a high volume of orders over a short period of time.”