Marketing Tactics

Was it a good holiday season or a bad one? Depends who you ask and how results are interpreted as evidenced by conflicting perspectives on U.S. Commerce Department statistics released Thursday morning.

It was widely reported that December sales were a disappointment by media outlets, which cited Commerce Department statistics released Thursday morning showing a rise of 0.1% versus the 0.3% that was widely reported as the expectation of economists.

LOS ANGELES — Kohl's has signed on as the exclusive retail partner of "¡Q’viva! The Chosen," a documentary celebrating Latin culture, music, and dance is making its Spanish-language U.S. debut January 28, 2012 on Univision and will also air on leading networks throughout the Americas, according to a press statement released by Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment.

PITTSBURGH — Giant Eagle on Thursday unveiled its fifth Market District location in five years — and its first in Pittsburgh’s North Hills suburbs.

New York City -- The National Retail Federation’s 101st Annual Convention and EXPO kicks off Jan. 15 at the Jacob Javits Convention Center in New York City. The four-day event will feature topics ranging from digital and mobile retailing to the evolution of the retail store to economic trends and trends in consumer spending. Former President Bill Clinton is the featured keynote speaker on Jan. 17.

Boston -- City Sports plans to relocate its store in Suburban Square, Ardmore, Pa., into the space previously occupied by Talbots. The new location, at 8,000 sq. ft., will accommodate upgrades planned for a refreshed and fully integrated shopping experience, including the brand's new women's concept.

NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

NEW YORK — Although online sales grew 15% from 2010 to 2011, many retailers' online ordering, shipping and returns processes failed to keep pace, according to management consultancy Kurt Salmon's rankings of 50 retailers.

The Germans didn’t know the precise landing point of the allied of invasion of Europe, but Walmart now knows where Target plans to launch its assault on the Canadian market.

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 16 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store. 

Roughly 50,000 acres of additional wildlife habitat across the United States will be preserved in 2012 as part of Walmart’s Acres for America program.

The company announced awards to support projects in California, Colorado, Florida, Georgia, Hawaii, North Carolina and Tennessee as part of the Acres for America program that began in 2005 with a $35 million commitment to purchase and preserve one acre of wildlife habitat in the U.S. for every acre of land developed by the company through 2015.