Marketing Tactics

Mahwah, N.J. -- The Metropolitan Furnishings Association said it has selected TD Retail Card Services’ Renovate Card private label credit program for use by the organization’s 75 retail members in New Jersey.

By Mike Romano, [email protected]

ST. PETERSBURG, Fla. — Catalina Marketing has named John Miles as its new EVP and CIO. As Catalina’s EV{ and CIO, Miles will be responsible for leading IT strategy, research and development and new product development.

Since 2009, Miles served as a senior member of the Dell leadership team and CIO for its global commercial and consumer businesses. He has also held senior executive and technology positions with Lowe’s and Lend Lease Inc., as well as consulting positions at Arthur Anderson and Booz Allen Hamilton.

BOSTON — Staples is working with Mass Mentoring Partnership, an organization that provides youth mentoring opportunities, to recruit adult mentors for approximately 3,000 youth in its home state of Massachusetts. In addition, the retailer is donating $25,000 to the cause.

BENTONVILLE, Ark. — Walmart announced that it is helping customers prepare for tax season by offering low-cost tax preparation preparation services and free in-store federal Form 1040EZ filing. In addition, the retailer provides $3 and $6 check-cashing services. 

SALISBURY, N.C. — Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. 

Salisbury, N.C. -- Food Lion announced it has selected Boston-based Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O'Haire as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as first quarter 2012.

Bentonville, Ark. -- Walmart is expanding the services it offers at tax time to include free in-store federal Form 1040EZ filing.

The chain has partnered with Jackson Hewitt and H&R Block to double its in-store tax kiosks and lower the cost for tax preparation services. Jackson Hewitt will offer free federal Form 1040EZ filing at its Walmart kiosks throughout the tax season, and H&R Block will offer a free federal Form 1040EZ until Feb. 29.

MATTHEWS, N.C. — Momentum remains on the side of Family Dollar, as the company late Thursday reported another quarter of record sales and profits and the opening of 101 units, which included its first stores in California.

Just when it looked like Walmart shares might be ready to make a run earlier this week after poking above $60 for the first time in more than three years, along came Target to spoil the party.