Toys"R"Us raises $4M for Toys for Tots

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

To jump-start this year's campaign, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., provided a $250,000 grant to the Marine Toys for Tots Foundation. Also, to further demonstrate the company's commitment to spreading holiday cheer to some of America's neediest children, Toys"R"Us donated more than $250,000 worth of toys to Toys for Tots.

"At Toys"R"Us, it's our mission to help kids in times of need, and with more than 16 million children now living in poverty in the United States , raising money and collecting toys was more important than ever before in helping to put smiles on the faces of less fortunate children during this holiday season," said Jerry Storch , chairman and CEO of Toys"R"Us, Inc. "We are incredibly proud that this year's Toys"R"Us Toys for Tots campaign was the most successful in company history due in large part to the overwhelming support of our customers and our employees across the country. This collective commitment to helping children in need ensured millions of kids – who otherwise might have gone without – had a toy to open on Christmas morning."