Marketing Tactics

New York -- Hollister has fired three male models it flew in for the grand opening store of its first store in South Korea after the models mocked Asians in photos and on their social media accounts, according to various media reports.

Oak Brook, Ill. -- McDonald’s Corp. reported Tuesday that same-store sales overall increased 3.7% in the month of August.

By segment, same-store sales rose 3% in the U.S., 3.1% in Europe, and a hearty 5.7% in Asia/Pacific, Middle East and Africa.

Systemwide sales for the month increased 1.2%.
 

With the political conventions coming to an end, it’s clear now that election season is in full swing. And, while I don’t pretend to know what the long-term implications of an Obama re-election or a Romney win would mean for our economy or our country, I do think that what happens on Nov. 6 will almost certainly have an impact on our industry — particularly, shopper sentiment and ultimately holiday sales.

WAYNE, N.J. — Toys“R”Us has introduced a new Wi-Fi tablet for kids called Tabeo that is both fun and safe.

This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet, the company said. The tablet also features safety controls so taht parents can dictate the level of Internet access for each member of their family.

PURCHASE, N.Y. — Stop & Shop has expanded its gas rewards programs to customers in New Jersey.

NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

GREEN BAY, Wis. — Shopko has expanded its line of private brand consumable products with the introduction of approximately 70 new items.  The new products are available in stores now and include primarily health and beauty products and cleaning products.

Woodland Hills, Calif. -- Casual Male Retail Group is taking a new approach with merchandising and store set-ups for the nationwide roll-out of its DestinationXL (DXL) format, which brings together its value, mid-range and luxury men's apparel under one roof. The chain has outsourced the store set-up function to Great American Group, Woodland Hills, Calif.

Seattle -- Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.

Manchester, N.H. -- Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.