Marketing Tactics

Having laid a foundation of access, transparency and trust since arriving at Walmart U.S. four years ago, chief merchandising and marketing officer Duncan Mac Naughton’s top priority these days is leveraging joint business planning processes with up to 300 key suppliers to tap new growth opportunities.

Washington, D.C. —Marshall’s has opened its second Washington, D.C. store. According to the Washington, D.C., Economic Partnership, the 28,925-sq.-ft. store is located at the National Press Building at 14th and F Streets downtown. Marshall’s is planning a third location for the Shops at Dakota Crossing in the city’s northeastern quadrant.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

Chicago — Athletic shoe and apparel retailer ASICS has signed a 5,254-sq.-ft. lease in Chicago’s Bucktown area. According to RKF, who represented the landlord, 1630 Damen LLC c/o Jenel Management Corporation in negotiations for the long-term lease, this will be Asics’ first store in the Midwest and third in the United States when it opens early next year.  

Blatteis & Schnur represented Windsor Financial Group, an independent licensee of AsicsAmerica in negotiations.

New York -- Neiman Marcus and 3D printing marketplace Shapeways have teamed together to offer a limited holiday collection.

The collection consists of two pieces available in Shapeways’ 3D Printed metal finishes: A monogrammed silver heart pendant necklace that can be customized with initials, and an orb stainless steel sculpture paperweight. Both items are made by Shapeways' 3D Printing and feature its prin.

Specialty retailer J.Jill is preparing to roll out a redesigned store concept in four markets across the United States.

"The new approach to store design is based on our understanding of what is important to our customers. We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service," said CEO and president Paula Bennett. "The new stores offer her a very warm welcome."

Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

Quincy, Mass. -- J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.

“The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."