Marketing Tactics

HOFFMAN ESTATES, Ill. — Sears customers can now engage the services of Jackson Hewitt for tax preparation for the 2013 season.

Build-A-Bear Workshop has gone high-tech. The company has debuted a new store design that combines its signature hands-on bear-making experience with innovative technology that’s right in line with today’s digitally savvy kids. The new format, which premiered in Build-A-Bear Workshop’s renovated location at West County Center, St. Louis, also provides more interactive options to keep shoppers coming back.

Cincinnati -- Macy's Inc. announced on Friday that Finish Line Inc. would be the department store retailer’s exclusive athletic footwear partner, opening in-store shops in more than 450 Macy’s stores nationwide. The merchandise will also be available online at macys.com.

Under the agreement, Finish Line will be Macy’s exclusive partner for men’s, women’s and kids athletic footwear and Macy’s will be the exclusive host for Finish Line-branded in-store shops.

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

BENTON HARBOR, Mich. — Whirlpool took the top spot amongst major appliance companies in the 2012 annual American Customer Satisfaction Index (ACSI). Whirlpool Corporation has led or tied for first place each year since 1996.

GRAPEVINE, Texas — GameStop as formed The Gamer Fund to provide temporary relief and meet the basic needs of GameStop associates who are facing hardships from tragic and isolated events. Endowed with seed donations from GameStop’s founders and senior management team, The Gamer Fund will be fully run and funded by GameStop associates.

Newell Rubbermaid, a marketer of consumer and commercial products, has announced the introduction of Rubbermaid Bathroom Scrubbers and the Rubbermaid Clean & Dry Plunger.

Rubbermaid Bathroom Scrubbers provide four tools including the Spray Scrubber, Extendable Scrubber, Flexible Scrub Brush and 2-in-1 Scrubber.

A variety of switchable pads are available including Scour, Sponge, Bristle and Disposable Pads.

GOODLETTSVILLE, Tenn. — Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

PLEASANTON, Calif. — Safeway on Thursday announced the availability of flu shots on a walk-in basis at all Safeway pharmacy locations.

LEXINGTON, Mass. — Stride Rite is giving young girls the ultimate fairy tale experience with special in-store Cinderella shoe fittings and the chance to win a hometown screening of a Disney fairy tale.