Marketing Tactics

New York -- British fashion retailer Katherine Hooker said she will debut her latest collection of coats and jackets this October with the opening of a U.S. pop-up shop in New York City beginning Oct. 5.

The Soho shop is located at 436 West Broadway and will run through Oct. 14. The shop is Hooker's only brick-and-mortar retail presence outside of her flagship in London's Chelsea neighborhood.

New York -- BFC Partners, a New York real estate development company, announced plans to develop a new retail complex and hotel, with the working name of Harbor Commons, on a site adjacent to the Richmond County Bank Ballpark in St. George, Staten Island, N.Y.
 
Harbor Commons will be an approximately 350,000-sq.-ft. retail complex along with a 120,000-sq.-ft. hotel, totaling 470,000 sq. ft. The retail complex will be comprised of approximately 100 designer outlets along with a variety of restaurants and cafes.
 

Tallahassee, Fla. -- Jacksonville, Fla.-based Regency Centers has announced the completion of two new anchor leases and the renovation of Carriage Gate, a 78,583-sq.-ft. neighborhood center, located in Tallahassee, Fla.

New York -- Uniqlo on Friday will open its largest mall store in the world, in Westfield Garden State Plaza, Paramus, N.J. The two-level, 43,000-sq.-ft. store will serve as the prototype for the Japanese retailer¹s U.S. mall expansion.

The new Uniqlo replaces an Old Navy store and has its own separate entrance to the parking lot as well as a traditional mall entrance. A large LCD monitor display at the mall entrance will feature special interactive games and other content to engage shoppers.

The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.

WASHINGTON — The National Retail Federation estimates that U.S. retailers and their customers are benefiting from savings of up to $18 million every day since the implementation of the debit card swipe fee reform.

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

• Kraft original BBQ sauce, 40%;

An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.

The two companies launched an intriguing program designed to help shoppers save money, drive sales of Unilever brands at Fresh & Easy stores and help the Arbor Day Foundation plant trees.

Each year, since the “big recession,” retailers have been putting out their holiday decorations and starting their promotional sales as early as mid-October. It used to be that Black Friday was the kick-off that got everyone out to the stores in search of that must-have discounted gift for their loved ones. This year, however, the calendar barely hit September and I saw Christmas trees on display at my local Costco and retailers announcing their layaway program incentives.

WASHINGTON — The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.