Marketing Tactics

CHICAGO — Beverage maker Phusion Projects has named Grammy Award winning musician T-Pain as a partner in the Moskato Life brand.

Minneapolis -- Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than non-showroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smart phones to find a lower price online, were also found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.

Little Rock, Ark. -- Shelf-edge communications and marketing services provider Vestcom said Tuesday that regional supermarket chain Belle Foods has expanded its existing partnership with Vestcom to promote a customized nutrition program based on the grocer’s health and wellness goals.

By Jeannie Lewis, [email protected], @dot jeannie

New York -- Ann Inc. announced Tuesday at the Clinton Global Initiative that it will expand on its Vital Voices initiative with a program it is calling “Commitment to Action.”

The parent company of Ann Taylor and Loft piloted its ANNpower Vital Voices Initiative in 2011 as a groundbreaking partnership with international NGO, Vital Voices Global Partnership. The effort aims to train and empower young women in the U.S. to create positive social change in their local communities and become the next generation of leaders.

Washington, D.C. -- Survey results released Tuesday by the National Retail Federation found that 71.5% of Americans will celebrate Halloween this year, up from 68.6% last year and the most in NRF’s 10-year survey history.

The consumer spending survey conducted by BIGinsight also found the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion.
 

Kellogg Company and leading Asian agribusiness group Wilmar International have entered into a joint venture involving the manufacture, sale and distribution of Kellogg’s and Pringles brand products in China.

The firms are equal partners in the deal designed to accelerate Kellogg’s growth in a market the company expects to become the world’s largest food and beverage market within five years.

MENOMONEE FALLS, Wis. — Kohl's is partnering with designer Derek Lam for the second installment if its DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013.

KIRKWOOD, Mo. — Supervalu banner Shop 'n Save has launched a program to combat hunger.

WOONSOCKET, R.I. — As part of CVS Caremark's sponsorship of The Partnership at Drugfree.org's The Medicine Abuse Project, which aims to prevent a half-million teens from abusing medicine over the next five years, the company now is asking its customers to take the project's pledge to learn about teen medicine abuse, to safeguard medicines in the home and to talk to teens about this issue, the company announced on Monday.