Marketing Tactics

H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga.

Menomonee Falls, Wis. -- Kohl’s on Monday announced an array of Black Friday sales events, kicking off at 8 p.m. on Thanksgiving Day.

Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

New York -- Hennes & Mauritz (H&M) will open a 42,000-sq.-ft. store in the heart of New York City’s Times Square on Nov. 14 at 12:01 a.m., with a ribbon-cutting and lighting of the H&M logo on the top of the building by global recording and fashion superstar, Lady Gaga.

New York -- YCD Multimedia, a provider of smart digital signage solutions, announced that Silver Jeans Co. has installed YCD's content management system (YCD|CMS) as the engine behind a new in-store concept.

The new format uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans' story.  The concept debuted at The Woodlands Mall in Woodlands, Texas, is the first of several locations marking Silver Jeans’ transition to exclusive brick-and-mortar retail.

Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

Procter & Gamble Canada has announced that Emmy-nominated actress Christina Hendricks will host the fifth annual P&G Beauty & Grooming Awards Dec. 2.

Best known for her portrayal of “Joan Holloway” on AMC’s series “Mad Men,” the former model will grace the stage as P&G celebrates the best Canadian editorial and creative talent in beauty, fashion and grooming. Hendricks joins Nia Vardalos, Queen Latifah, Kim Cattrall and Rob Lowe who have served as previous hosts.

New York -- Procrastinating is out this year when it comes to holiday shopping, with most consumers (62%) planning to finish their gift buying on or before Dec. 16, according to a survey by the International Council of Shopping Centers.

As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.