Marketing Tactics

Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

New York -- As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.

“There is a big opportunity for retailers to redress the balance and improve all our shopping experiences — which is better for business and better for shoppers,” said Tim Greenhalgh, chief creative officer office, Fitch.

Menomonee Falls, Wis. -- Kohl’s Department Stores has entered into a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. The retailer said the upcoming collection will draw creative influence from the designer’s recent trip to Rio de Janeiro, Brazil.

LANDOVER, Md. — Giant Food is bringing back its A+ School Rewards program.

SPARTA, Mich. — Old Orchard Brands has introduced new frozen fruit juice concentrates under its Harvest Select brand.

Available in apple, grape and orange varieties, Harvest Select contains 10% real fruit juice and each 8-oz. serving provides 100% of the daily recommended intake of vitamin C, Old Orchard Brands said.

Harvest Select frozen juice cocktail concentrate can be found in the frozen juice aisle of retailers nationwide for a suggested retail price of 99 cents per can.

BENTONVILLE, Ark. — Walmart is getting ready for the increased demand on its stores during the holiday shopping season by offering more hours to its existing associates and hiring more than 50,000 seasonal associates.

"The holidays are a special time of the year for everyone, and we are ready to help customers have a great shopping experience at Walmart—whether they are looking for the perfect gift or are stocking up for a memorable holiday meal," said Gisel Ruiz, EVP and COO Walmart U.S.

ORRVILLE, Ohio — Smuckers brand Uncrustables has teamed up with Olympic Gold Medal Figure Skater, Kristi Yamaguchi, for the Unstoppable Family Photo Contest. The winner will receive $15,000 check toward an unstoppable family adventure and a year's supply of Uncrustables sandwiches.

From now through Nov. 1, parents can go to www.uncrustables.com to submit a photo showing where their families enjoy Smucker's Uncrustables sandwiches in their unstoppable family adventures with a brief caption.

E-cards may be popular, but that doesn’t mean there isn’t still a market for greeting cards. Just ask Dominique Schurman, CEO of Schurman Retail Group. The privately held, Fairfield, Calif.-based company owns and operates some 400 stores in North America, including the fast-growing Papyrus brand.

PITTSBURGH — Dick's Sporting Goods has launced a new mobile application for iPhone and Android smartphones.

With the new Dick's Sporting Goods Mobile App, users will have access to all the benefits of the ScoreCard Rewards Program, the ability to locate Dick's stores in the area or make purchases directly from the app as well as be rewarded for engaging with the Dick's Sporting Goods brand on social media.

BETHLEHEM, Pa. — Just Born has introduced new Halloween-themed candies under its Peeps and Mike and Ike brands.

New Peeps snack size mini marshmallow chicks are 34 individually wrapped treats adorned in orange, green and purple. The new Mike and Ike Mummy's Mix limited-edition flavor mix, packaged in a 5-oz. theater box, includes lemon, orange, grape, lime and raspberry flavors. What's more, the new Mike and Ike variety bag features Mike and Ike original fruits, RedRageous! and Zours flavors, and is available in both 40-count and 63-count sizes.