Marketing Tactics

Chicago -- ShopperTrak predicts that Wednesday, Dec. 4, will be the best day for consumers to shop this holiday season with the least amount of store shopper traffic.

Portland, Ore. -- Bettery announced that it has teamed up with Safeway to give consumers a convenient way to adopt reusable household batteries, not only reducing their environmental footprint but also saving them money.

Bettery Swap Stations – kiosks for purchasing and exchanging rechargeable batteries – are being installed this month at multiple Safeway locations, starting with stores in Portland, Seattle and surrounding communities.

Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

Interactions, a company that organizes event marketing and product demonstrations for retailers and brands, has appointed Jerry Slater as VP of operations.

Slater will lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Meijer, the Grand Rapids, Mich.-based retailer that operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. In his new role, Slater is responsible for overseeing the company’s day-to-day operations and will be based in the Grand Rapids office.
 

Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

Bentonville, Ark. -- Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."

Portland, Ore. -- Bettery announced that it has teamed up with Safeway to give consumers a convenient way to adopt reusable household batteries, not only reducing their environmental footprint but also saving them money.

Bettery Swap Stations – kiosks for purchasing and exchanging rechargeable batteries – are being installed this month at multiple Safeway locations, starting with stores in Portland, Seattle and surrounding communities.

Beaverton, Ore. -- Digimarc Corp. announced that SharperImage.com is using the Digimarc Discover platform to make it easy for consumers to simultaneously browse print catalogs, research and buy from their mobile device.