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Marketing Tactics

  • One Nineteen to be re-branded Town Center Crossing

    Leawood, Kan. -- Glimcher Realty Trust announced that it will rename One Nineteen as Town Center Crossing. Glimcher and the owners of One Nineteen and Town Center Plaza will rebrand both centers with new logos, new signage and a shared property directory.

    “Our hope by rebranding the properties is to create the Town Center district, marking one of the best retail areas outside of Kansas City,” said Marshall Loeb, president and COO, Glimcher Realty Trust.

  • Urban Outfitters Q3 profit misses; to open 49 stores next year

    Philadelphia -- Urban Outfitters reported Monday that net income in the third quarter rose 17.4% to $59.5 million, compared with $50.7 million in the prior-year period but missing Wall Street estimates.

    Sales rose 13.6% to $692.9 million, narrowly missing analysts’ expected $692.5 million in revenue. Same-store sales dipped 1%.

  • Survey: Almost half of Cyber Monday shoppers to increase online spend

    Whiting, Ind. -- Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.

  • Tommy Bahama, New York City

    Tommy Bahama has dropped anchor in Manhattan, opening a 13,000-sq.-ft. flagship on Fifth Avenue. It’s the island-inspired brand’s first store in the Big Apple, and also its biggest location to date, with 5,000 sq. ft. of retail, along with a 1,300-sq.-ft. bar on the first floor, and 6,700-sq.-ft. restaurant on the second floor.

  • Chobani founder named Ernst & Young National Entrepreneur of the Year

    NORWICH, N.Y. — Chobani founder Hamdi Ulukaya has won the Ernst & Young National Entrepreneur of the Year 2012 Retail and Consumer Products Award. Ulukaya was also awarded the Ernst & Young National Entrepreneur of the Year 2012 Overall Award.

    The Ernst & Young Entrepreneur of the Year Award encourages entrepreneurial activity and recognizes leaders and visionaries who demonstrate innovation, financial success and personal commitment as they create and build world-class businesses.

  • Jo-Ann magnifies mobile initiatives

    HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

  • Sony Stores partners with shopkick to offer shopper rewards

    PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

  • Berrie and Ellis inducted to Toy Industry Hall of Fame

    NEW YORK — The late Russ Berrie, former CEO and chairman of Russ Berrie & Company, and Judy Ellis, founder of the nation’s first baccalaureate program in toy design, are the newest inductees to the Toy Industry Hall of Fame.

    Established in 1984, the Hall of Fame comprises 59 individuals who have been previously recognized for their significant contributions to the growth and success of the toy industry. Berrie and Ellis were nominated from within the toy industry and selected by a vote of TIA members and previous Hall of Fame honorees.

  • Dollar General seeks piece of Thanksgiving pie

    Dollar General’s 10,000 plus locations will be open Thanksgiving Day from 7 a.m. to 6 p.m., but it’s not taking the heat for doing so like rivals Walmart and Target.

    Dollar General on Monday announced a series of online and in-store promotions, including special opening hours, designed to establish it as a holiday destination for gift givers as opposed to a convenient located stores that sell consumables.

  • Sears Holdings seeks online success with digital decision

    Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.

    For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.

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