Marketing Tactics

Carlstadt, N.J. -- Pantone, an X-Rite company and the global color authority, announced Pantone 18-3224 Radiant Orchid as the color of the year for 2014.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

Edmonton, Alberta -- Lux Beauty Boutique is rolling out in-store mobile app SelfPay, which lets shoppers handle payment and look up product information on their own devices, enabling shopper-controlled in-store checkout from anywhere within a brick-and-mortar store. Lux Beauty Boutique will host a SelfPay launch party at its store on Dec. 6.  

The Woodlands, Texas – Conn’s more than doubled its consolidated net income in the third quarter of fiscal 2014 compared to the same period in the prior year, growing to about $24.4 million from $11.8 million. Total net sales increased a healthy 51%, to $310.9 million from $206.4 million.

New York -- Impact Architectural Signs completed a street-level, storefront signage project for Tiffany's in Chicago that served as a fall seasonal promotion to help sell upscale watches. The Michigan Avenue retailer used vinyl window graphics in which gold vinyl film was used to suggest a clock face.

Menomonee Falls, Wis. – Kohl’s will keep its doors open for more than 100 hours straight, beginning at 6 a.m. on Friday, Dec. 20 through 6 p.m. on Christmas Eve, Tuesday, Dec. 24. Kohl’s is also offering free gift boxes and a “no questions asked” returns policy that offers full refunds and exchanges for purchases made with a receipt or on a Kohl’s charge card.

Philadelphia -- Five Below reported that its net sales increased by 27.9% to $110.7 million, from $86.6 million in the third quarter of fiscal 2012. Same-store sales rose 9.0%.

Net income was $1.7 million compared to $0.7 million in the third quarter of fiscal 2012.