Marketing Tactics

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

New York -- Express Inc. reported net income of $19.3 million for the quarter ended Nov. 2, an 11% rise over last year’s $17.4 million profit.

Revenue increased 7.4% to $503 million, beating Wall Street’s expected $500 million in sales, and same-store sales increased 5%.

However, the specialty retailer lowered its guidance for the fiscal year as it said Thanksgiving week sales exceeded last year's levels but didn't meet expectations.

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

Matthews, N.C. – Americans prefer to make most gift purchases in stores close to home. Seven-in-10 consumers in a recent survey conducted for Family Dollar say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers.

By Leslie Hand, research director, IDC Retail Insights

UPS is trying to capitalize on this year’s shorter holiday shopping season, which is six days fewer than last year’s, by touting the shipping services its UPS Store offers.

The UPS Store has a network of 4,300 employees at locally owned and operated centers ready to pack and ship everything from fragile glass ornaments to surfboards and golf clubs. The store also offers customers a Pack and Ship Guarantee.

Consumers who prefer packing their own gifts themselves can obviously still ship them via the UPS Store, but are asked to do the following: