Marketing Tactics

Although sales at Express during Thanksgiving week exceeded last year's, results did not meet the company’s expectations and it’s bracing itself for a tough holiday shopping season.

The specialty retail apparel chain operating approximately 630 stores reported net sales of $503 million, an increase of 7% from $468.5 million in the third quarter of 2012. Comparable sales increased 5% versus a decline of 5% in last year's third quarter. E-commerce sales increased 29% to $71.2 million this quarter, above last year's third quarter increase of 21%.

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

Deerfield, Ill. -- Walgreen Co. said Wednesday that sales for the first quarter rose 6% to $18.35 billion, from $17.32 billion in the same quarter a year earlier.  

Same-store sales increased 5.5% for the quarter. November sales totaled $6.07 billion, up 4.1% from $5.83 billion a year earlier.

The retailer attributed sales spikes to increased investment in promotional strategies.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

New York  -- MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple- digit growth on Thanksgiving Day this year compared to 2012.

According to the November report, which tracks retail sales across all forms of payment (including credit cards, cash and check), sales for the Electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple-digit growth on Thanksgiving Day this year compared to 2012.

According to the November report, which tracks retail sales across all forms of payment, including credit cards, cash and check, sales for the electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

Beauty brand Julep is celebrating the holidays with its first popup store in Manhattan — but with a twist.