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Marketing Tactics

  • Survey finds Hurricane Sandy has moderate impact on retail supply chain

    New York -- Importers and manufacturers who sell to America's major retailers continue to be optimistic regarding a strong fourth quarter and holiday shopping season, according to Capital Business Credit, a non-bank lender that services the retail sector.

  • Survey: Consumers to shop via mobile phones on Thanksgiving

    New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

  • Lowe’s posts higher-than-expected Q3 sales and profits

    New York -- Lowe's Cos. said Monday that its third-quarter net income jumped 76%, helped by lower costs and higher revenue. Its adjusted earnings without charges and its revenue both beat Wall Street forecasts.  

    Lowe's earned $396 million for the three months ended Nov. 2. That compares with $225 in the year-ago period. Revenue rose 2% to $12.07 billion from $11.85 billion. Same-store sales were up 1.8%.

  • Work more, save more – Walmart extends worker discounts

    Walmart has taken heat for violating some unwritten retail rule about not opening on Thanksgiving, but on Thursday it extended a benefit that many employees will find appealing.

    Walmart has long offered employees a 10% discount on general merchandise, which is pretty hefty considering prices are already low. That discount is in place all year and then in December employees could also save 10% on food.

  • OfficeMax elves put Chicagoans in holiday mood

    Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

    The elves will escort a candy train float along the parade route expected to be attended by 500,000 people and millions of television viewers. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.

  • Dick’s faces new golf competitor

    ROSWELL, Ga. — Dick’s Sporting Goods is looking at increased competition in its core Northeastern markets as PGA Tour Superstore prepares for the grand opening of its first retail location in Paramus, N.J.

    The 57,000-sq.-ft. store will open its doors Wed., Nov. 21, and offer a wide selection of golf merchandise and apparel, including more than 15,000 golf clubs and 10,000 pairs of shoes for every level of golf and tennis enthusiast.

  • P&G’s Children’s Safe Drinking Water Program earns Economist Innovation Award

    CINCINNATI — P&G Children’s Safe Drinking Water Program has won the 2012 Economist Social Innovation Award.

    “As a Company, we are both honored by the recognition and inspired by our employees and global partners who have worked to deliver more than 5 billion liters of clean drinking water to families in developing countries, helping save nearly 30,000 lives,” said P&G CEO, president and chairman of the board, Bob McDonald.

  • Leading retailers, CPG companies take on cancer

    Some of the biggest names in the retail and consumer packaged goods industry were recognized by the American Cancer Society with 2012 Excellence in Philanthropy Awards.

  • Portland expands plastic bag ban

    Portland, Ore. -- The city council of Portland, Ore., voted to expand the city's one-year old plastic bag ban, voting 5-0 to phase out plastic checkout bags at an estimated 5,000 restaurants and retailers.

    The ban will impact retailers larger than 10,000 -sq.-ft. on March 1, 2013, and the remaining retailers on October 1, 2013. Portland's 2011 rule affected fewer than 200 businesses.

    Retailers will still be able to provide plastic bags for bulk items, produce, meats, dry cleaning and prescription drugs.

  • PGA Tour to open first Northeast location

    Roswell, Ga. -- PGA Tour Superstore announced it will open its first Northeast location, in Paramus, N.J., on Nov. 21. The 57,000 sq.-ft. store will offer a selection of golf merchandise and apparel.

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