Marketing Tactics

Washington, D.C. -- The National Retail Federation on Wednesday urged President Obama and Congress to come up with a plan to avoid the “fiscal cliff” by Thanksgiving, saying uncertainty over the pending combination of tax hikes and spending cuts threatens consumer confidence during the holiday shopping season that begins on Black Friday.

Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

New York -- A report released Wednesday by the International Council of Shopping Centers and Goldman Sachs found that consumers are more willing to spend this holiday season.

According to the 2012 Holiday Spending Intentions Survey, 19% of consumers plan to spend more (and 5% plan to spend substantially more) on holiday gifts this year versus last year.  This is the highest percentage of consumers reporting they intend to increase spending over the previous holiday season since ICSC began asking the question in 2004.

Charleston, S.C. -- A shopping forecast released Tuesday by America’s Research Group found that 31.8% of U.S. consumers said they will shop Black Friday Weekend in search of big-ticket items. But the biggest boost will be in the five days before Christmas when more Americans than in the last seven years say they will shop.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin found that nearly a third (31%) of U.S. consumers feel that holiday shopping is starting too soon, with many stores opening their doors to shoppers Thursday, and in some cases, even Wednesday, night.

Stress is a factor, as many respondents reported that a variety of factors make Black Friday a nerve-wracking holiday. When asked which of the following stressed them out about Black Friday, U.S. adults said the following:

Los Angeles -- Survey results released Tuesday by PriceGrabber found that 71% of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58% in 2011.

When consumers who indicated that the best deals can be found over the Thanksgiving weekend were asked which days retailers offer the best prices, 71% said Black Friday (Nov. 23), down from 80% in 2011 and 86% in 2010, and 41% said Cyber Monday (Nov. 26), up from 37% last year and 33% in 2010.

New York -- Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02's concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.

Chicago -- ShopperTrak released a forecast on Tuesday that indicates certain days during the holiday shopping season will be quieter than others. The "10 best days to shop," according to ShopperTrak, are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.

New York -- Experian Marketing Services said Monday that its Consumer Expectation Index shows an increasing optimism about the economy. According to the CEI, U.S. consumers’ forward-looking view of the economy is at its highest level since the onset of the recession. During the first half of 2012, the average CEI figure was 92.7, which is above the index’s average of the first six months for each year dating back to 2008. The 2012 figure measured eight points above those for the first half of 2008 and one point over those for the first half of 2011.

New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.