Marketing Tactics

Wired, a Conde Nast brand, is getting ready to open a popup store for the ninth consecutive year in New York City, featuring electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets and adventure gear.

Located in the heart of the Meatpacking District, at 353 West 14th St., the store will be open from noon-8 p.m., Tuesdays through Sundays, from Dec. 4 through Dec. 22. This year’s popup store is sponsored by Citi, the 2014 Corvette Stingray and Delta Air Lines.

New York – Give your project the recognition it deserves — enter Chain Store Age’s 32nd annual Retail Store of the Year design competition. The entry deadline is December 23, 2013.

More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.

Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.

Matthews, N.C. -- Despite the growth in e-commerce, Americans still prefer to make most holiday gift purchases in stores close to home, according to a recent national survey conducted for Family Dollar.

Seven-in-10 consumers say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers. Also, more than half of surveyed consumers say they expect to travel 10 miles or less when looking for the majority of their gifts this season.

Plano, Texas  -- J. C. Penney said that its same-store sales rose 10.1% for the fiscal month ending November 30, 2013.  The retailer's stock was up 4.6% to $10.57 percent in after-hours trading Tuesday.

By Rodney Mason, CMO, Parago, [email protected]

In its annual survey of holiday spending trends, Deloitte reports that 46% of consumers plan to do their holiday shopping online. That puts online shopping in the number-one position for the first time in the survey’s history. Deloitte also found that nearly six out of 10 shoppers plan to use self-help technologies in-store when holiday shopping.

New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.

Same store sales increased 10.1% during November at J.C. Penney, the company announced during an update on its holiday performance.

In addition to the double digit comp performance, J.C. Penney said its e-commerce sales through jcp.com continued to be strong, running well ahead of last year, consistent with last month's trend.