Marketing Tactics

Charleston, S.C. -- Despite some early negative reaction to stores opening on Thanksgiving, shoppers ultimately embraced the idea of an extended “Black Friday” and came out for a full weekend of spending, according to the Christmas & Holiday Shopping Forecast released by America's Research Group and Inmar. Survey results show almost three-quarters of shoppers spent part of at least one day of the weekend in stores.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

Anaheim, Calif. – Pacific Sunwear experienced explosive growth in net income during the third quarter of fiscal 2013, skyrocketing to $17.2 million from $948,000.

Net sales fell 4% to $206.6 million from $215.5 million, while same-store sales grew 1%.

New York -- Target is testing a section of its website that features products popular on Pinterest.

The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days. The products are mentioned only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development team, a small group of digital experts working for the company.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

Waldorf, Germany -- Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Atlanta -- Year-over-year retail dollar volume growth during Thanksgiving and Black Friday was strong at 9.0%, and a significant increase compared to last year’s growth of 5.6%, according to First Data Corp.’s SpendTrend analysis, which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.