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Marketing Tactics

  • NLRB not likely to act on Wal-Mart protests by holiday

    New York -- The National Labor Relations Board Federal was not expected to decide before Thursday on whether to seek an injunction on behalf of Wal-Mart Stores Inc. to stop a union-backed group from encouraging employee walk-outs that are expected to culminate Friday and include protests and rallies outside its stores.

  • Baccarat to open New York City flagship in May

    New York -- Baccarat is set to unveil their newest flagship store in New York City in May 2013 ahead of the iconic brand's upcoming 250th anniversary.

    Located at 635 Madison Avenue at 60th Street, the 2,800-sq.-ft. store -- designed by Rafael de Cardenas -- will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewelry to reflect the richness of the Baccarat lifestyle and the brand's commitment to innovation and excellence.

  • Survey: LLBean.com tops in customer satisfaction among online apparel retailers

    Westlake Village, Calif. -- LLBean.com ranks highest among online apparel retailers with a score of 830 (on a 1,000-point scale), followed by LandsEnd.com (829) and Forever21.com (824), according to the J.D. Power and Associates 2012 Online Apparel Retailer Satisfaction Report. The study finds that satisfaction with online apparel retailers is significantly lower among online shoppers between the ages of 18 and 24 than among those 55 years of age and older.

  • Victoria's Secret brings sexy back to Herald Square

    NEW YORK — Victoria’s Secret returned to Manhattan in a big way this week with the reopening of a flagship store in Herald Square that was expanded to 8,000-sq.-ft.

    The opening comes just in time to allow Victoria’s secret to capitalize on holiday sales in New York as local demand tends to be complemented by an influx of foreign tourists. On hand for the reopening of the newly expanded and now largest flagship store in the world were Victoria's Secret Angels Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge.

  • Fashion and marketing success formula at Chicos

    Surprisingly strong third quarter same store sales growth at Chico’s was attributed to a blend of compelling fall fashion assortments and effective marketing.

  • Walgreens courts Black Friday crowds with mystery mobile coupon

    DEERFIELD, Ill. — Walgreens will offer customers a mystery mobile coupon to draw them to the store on Black Friday.

    “This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

  • Fred's struggles continue amid challenging economy

    Any trickle-down of an improving economy hasn't trickled down to Fred's consumer base, Bruce Efird, Fred's CEO, told analysts Tuesday morning in discussing the discounter's third-quarter results. "During the third quarter we continue to see generally weak economic conditions throughout the Southeast which are clearly weighing heavily on our customers and influencing how they shop for their basic needs," he said. "It's more evident that things are not getting better for our core customers."

  • Barilla teams up with U.S. Ski Team's Mikaela Shiffrin

    BANNOCKBURN, Ill. — Italian food company Barilla has partnered with the U.S. Ski Team's Mikaela Shiffrin, who will don the Barilla logo on her helmet.

    The 17-year-old recently secured third place at the slalom in Levi, Finland, and is considered a serious contender for the World Cup Nov. 24, in Aspen, Colo., as well as the 2014 Olympic games to be held in Sochi, Russia.

  • ICSC/Goldman Sachs survey: 41 million shoppers on Thanksgiving; 80.5 million on Black Friday

    New York -- Seventeen percent of consumers, or 41 million people, plan to take advantage of increased shopping hours on Thanksgiving hours to shop, according to the latest consumer holiday tracking survey by The International Council of Shopping Centers and Goldman Sachs.

  • Walgreens’ Black Friday promotions go multichannel

    Deerfield, Ill. -- Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

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