Marketing Tactics

Chicago -- Shoppers continued their holiday quest during the week ending Dec. 8, according to ShopperTrak. Consumer activity drove a 7.8% increase in foot traffic and 6.5% increase in sales from the previous week.  

Consumers, however, were not as active as they were at this time last year, and retail foot traffic decreased 0.7% and sales decreased 1.5% when compared to the same period in 2011.
    

New York -- YCD Multimedia announced that watch retailer Tourneau, has selected YCD's C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South Coast Plaza, Costa Mesa, Calif. The integrator was Media Services Worldwide, a U.S. provider of design, integration and installation services.


NEW YORK — All-natural, cane turbinado sugar brand Sugar In The Raw has received the 2012 Bon Appétit Seal of Approval in the category of Finishing Sugar.

The new award from Bon Appétit is a first in its 56-year history. Bon Appétit’s list of must-have ingredients, including Sugar In The Raw, was selected by the editors to celebrate their favorite products. The list appears in their December 2012 issue.

JACKSONVILLE, Fla. — Department store retailer Stein Mart remains in non-compliance with NASDAQ listing requirements for failing to file its most recent quarterly report, but the company appears to be doing fine otherwise.

SAN FRANCISCO — Office Depot, FedEx Office and Go Daddy are anxious to tap into the small office and home office businesses market, which has been enjoying rapid growth and change. To that end, the three have formed a partnership with Planet Soho, a provider of user-friendly online management tools and services for the SOHO market.

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.

Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.

Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.

Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.

Promotional activity among the nation’s leading retailers declined during November aside from several notable exceptions. There was a flurry of intense promotional activity around Thanksgiving weekend, as always, but for the months as a whole the number of inserts distributed by retailers declined 7% and the number of pages declined by 5%.

Reston, Va. -- In a report released Wednesday by comScore, Green Monday has emerged as the third heaviest online shopping day of the holiday season to date, reaching $1.275 billion in spending.

Just ahead of Green Monday are Cyber Monday at $1.465 billion and Tuesday, Dec. 4, at $1.362 billion.

For the holiday season to-date, $29.3 billion has been spent online.

New York -- The Chase Holiday Pulse on Wednesday revealed that Green Monday, Dec. 10, sales showed a  10.7% year-over-year increase over Green Monday (Dec. 12) in 2011, mainly driven by merchant deals and discounts on popular gift items.