Marketing Tactics

New York -- Chain Store Age's Retail Store of the Year design competition has added a new category for its 2014 awards: in-store digital innovation. Retailers, design firms, vendors and suppliers are all eligible to submit entries.

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

The windows of Macy’s Herald Square flagship are a holiday delight. The six windows on the Broadway side of the store — with themes of Dream, Giving & Sharing, Joy, Beauty, Magic and Believe — tell the story of a young boy’s dream on Christmas Eve, where he travels to a magical crystal forest complete with fairies and sparkling, animated snow.

A two-year product development process has come to an end at Bauer Hockey where the company has introduced a new line of equipment, including a futuristic full body suit, made of ultra light materials to be worn by the world’s best players in February.

New York — Reebok has leased an 11,600-sq.-ft. space at 1 Union Square West in Manhattan for a combination Reebok Fit Hub store and Reebok Cross-fit gym. Slated to open in the spring of 2014, the location will house the bran’s Manhattan flagship store and the largest Reebok Fit Hub in the chain.

Fort Worth, Texas -- RadioShack has opened its newest Manhattan location as a pop-up concept store at Penn Station. The limited-time-only location is the third RadioShack pop-up store to open in Manhattan.

In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest pop-up opened five days after construction began.

RadioShack has opened its newest Manhattan location as a popup concept store at Penn Station. The limited-time-only location is the third RadioShack popup store to open in Manhattan.
 
In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest popup opened five days after construction began.

Yonkers, N.Y. – Unsurprisingly, crowds and long lines are the single biggest consumer dread for the holiday season. According to a new Consumer Reports poll, 61% of consumers dread crowds and long lines, followed by bad traffic (54%).